Business Enablement Analyst

Rimini Street•Varies, CA

21h

About The Position

Rimini Street is seeking a Contract Business Enablement Analyst to serve as the primary business liaison among Sales, Marketing, Client Engagement, IT, and the Salesforce implementation partner during the Salesforce Modernization Program. The role ensures business requirements, process decisions, user adoption needs, training requirements, and organizational impacts are understood, documented, communicated, and incorporated into the implementation. The analyst represents the business, supports stakeholder participation and feedback, and helps teams prepare for new capabilities across Salesforce Sales Cloud, Revenue Cloud, Marketing Cloud, Data Cloud, and Agentforce initiatives. This is a business-facing enablement, stakeholder engagement, and business process leadership role, not a technical Salesforce administrator position. The analyst supports business process analysis and redesign, requirements gathering and validation, change management, training and adoption, user acceptance testing, and deployment readiness. They work with business leaders, subject matter experts, technical teams, and vendors to ensure Salesforce solutions reflect business objectives and operational realities, and help support cutover, hypercare, and post-go-live adoption.

Requirements

10 or more years of experience in Business Analysis, Business Enablement, Organizational Change, Revenue Operations, Sales Operations, Customer Success Operations, or related business-facing roles.
Strong understanding of enterprise Sales and Marketing business processes.
Experience supporting CRM, Salesforce, marketing automation, or customer lifecycle initiatives.
Ability to work effectively with executive leaders, business stakeholders, technical teams, and third-party vendors.
Excellent facilitation, communication, presentation, and relationship management skills.
Experience gathering requirements and documenting business processes.
Strong organizational and project coordination skills.
Ability to influence without direct authority.

Nice To Haves

Salesforce experience, particularly in Sales Cloud, Revenue Cloud, Marketing Cloud, or Customer Success environments.
Experience supporting large-scale business transformation or modernization programs.
Organizational Change Management (OCM) experience.
Experience with customer journey mapping, lead-to-cash, quote-to-cash, marketing operations, renewals, customer success, or client engagement processes.
Familiarity with Agile, Scrum, or hybrid project delivery methodologies.

Responsibilities

Serve as the primary liaison among business stakeholders, IT teams, and the Salesforce implementation partner.
Represent Sales, Marketing, Revenue Operations, Customer Success, Client Engagement, and related business teams.
Facilitate communications between business users and technical teams.
Coordinate stakeholder participation in workshops, reviews, demonstrations, testing, and training.
Track business questions, issues, risks, decisions, and action items.
Document current-state and future-state business processes and assist with process redesign.
Validate proposed Salesforce solutions against business objectives and operational requirements.
Identify impacts to sales, marketing, client engagement, renewals, customer success, lead management, campaign management, quoting, onboarding, and account management processes.
Support process standardization and best-practice adoption.
Gather, document, prioritize, and validate business requirements; translate business needs into functional requirements and user stories.
Review solution designs and provide business feedback.
Work with business leaders and subject matter experts to resolve gaps, clarify requirements, and support design decisions.
Help implementation partners understand business priorities and operational realities.
Support organizational change management, business readiness assessments, stakeholder impact assessment, adoption planning, and readiness activities.
Assist with communication plans, awareness campaigns, job aids, quick reference guides, and business-facing documentation.
Promote user engagement throughout implementation and deployment.
Coordinate business training and end-user readiness activities, including identifying role-based training needs.
Validate training materials and support train-the-trainer activities and business-user education.
Coordinate business participation in User Acceptance Testing (UAT), assist with test scenarios and business validation, and work with subject matter experts to confirm processes function as intended.
Support deployment preparation, cutover readiness, hypercare, and post-go-live adoption.
Participate in governance meetings and steering committee preparation.
Help leadership understand business impacts, adoption risks, and readiness concerns.