Business Development Supervisor

Canon Careers • Itasca, IL

3d • Hybrid

About The Position

Join a world-class team and lead our next chapter of growth. As our Business Development Marketing Supervisor, you aren’t just managing—you’re the strategist behind our outbound engine. Reporting directly into Marketing, you’ll mentor a high-energy BDR team to master sophisticated, brand-aligned prospecting. This is a unique "Player-Coach" role focused on lead management and pipeline growth—not full-cycle sales. You’ll sharpen the team’s tactics while staying "in the game" yourself, using Salesforce to identify and qualify high-value accounts. If you’re a savvy leader who prefers strategic engagement and opening doors over the "hard sell," this is your stage.

Requirements

• Requires 5 years of related experience; bachelor's degree in a relevant field preferred.
• Bachelor's degree in marketing, business administration, or a related field.
• Experience in leadership or supervisory role
• Proven experience in lead management, marketing coordination, or a similar role.
• Strong organizational and multitasking skills.
• Excellent communication and interpersonal skills.
• Proficiency in using CRM software and other marketing tools.
• Detail-oriented and proactive approach to problem-solving.
• You must be legally authorized to work in the United States.
• All applicants must reside in the United States at the time of hire.

Nice To Haves

• This role is 100% outbound and emphasizes: Marketing-led outbound prospecting (not closing), Team leadership with hands-on contribution, Lead qualification and pipeline creation, Data-driven optimization and cross-functional alignment.

Responsibilities

• Lead, coach, and mentor the outbound business development team to ensure consistent, high-quality outreach.
• Establish clear performance expectations, activity benchmarks, and quality standards.
• Provide regular feedback, training, and hands-on support to improve messaging, targeting, and engagement effectiveness.
• Lead by example through active participation in outbound prospecting.
• Oversee outbound lead generation through channels such as email, phone, LinkedIn, and account-based outreach.
• Ensure outbound activities are aligned with marketing campaigns, value propositions, and target audience strategies.
• Guide the team in personalizing outreach based on industry insights, account research, and campaign objectives.
• Carry an individual outbound quota, contributing directly to pipeline creation through personal prospecting efforts.
• Execute outbound outreach to target accounts and prospects while maintaining supervisory responsibilities.
• Demonstrate best practices in messaging, qualification, and follow-up to set standards for the team.
• Ensure outbound-engaged prospects are properly qualified before being transitioned to the sales team.
• Maintain a structured and seamless handoff process, including accurate documentation and contextual insights for sales follow-up.
• Act as a quality gate to ensure sales teams receive well-qualified, sales-ready opportunities.
• Collaborate closely with marketing to align outbound messaging, targeting, and campaign priorities.
• Partner with sales leadership to refine qualification criteria, SLAs, and feedback loops.
• Share insights from outbound activity to inform future marketing and go-to-market strategies.
• Track and analyze outbound activity metrics, conversion rates, and campaign effectiveness.
• Use data-driven insights to optimize outreach strategies, sequences, and team productivity.
• Identify trends, gaps, and opportunities to continuously improve outbound performance.
• Ensure outbound processes, tools, and workflows are followed consistently and efficiently.
• Support scalability by refining playbooks, templates, and best practices.
• Maintain alignment with company goals, brand standards, and compliance requirements.

Benefits

• Employee referral bonus
• Employee discounts
• “Dress for Your Day” attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you can’t get anywhere else
• medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees