Business Development Specialist

IMI Industrial Services Group•Athens, GA

1d•Hybrid

About The Position

IMI Industrial Services Group is a full service, total solutions, industrial contractor established in 1988 in Watkinsville, Georgia, with over 30 years of success in the Industrial construction industry. They have three satellite offices in Augusta, Covington, and Winder, GA, and support manufacturers throughout most of the Southeast, expanding rapidly. IMI is big enough to have all the necessary resources, but small enough to give genuinely helpful personalized attention. The company is founded on family values and principles, focused on work/life balance, and maintains steady growth. IMI is seeking a full-time, sales-driven Business Development Specialist local to the Athens, GA area. This role is responsible for actively supporting revenue growth, new customer acquisition, and market expansion across fabrication and industrial field services, emphasizing prospecting, pipeline development, customer engagement, and sales execution, while also supporting brand positioning and marketing initiatives.

Requirements

Bachelor's degree in Business, Marketing, Communications, or a related field.
Experience in B2B sales, business development, or sales support.
Demonstrated ability to prospect, initiate customer conversations, and support deal progression.
Strong verbal, written, and interpersonal communication skills with a professional, customer-facing presence.
Proficiency with CRM systems, sales tracking tools, and Microsoft Office.
Self-motivated, goal-oriented, and comfortable supporting revenue targets and growth initiatives.

Nice To Haves

Experience in industrial or construction preferred.

Responsibilities

Generate and qualify new sales leads through prospecting, market research, cold outreach, trade shows, and industry networking.
Support outside sales and leadership with pipeline development, CRM management, and opportunity tracking.
Participate in customer meetings, job walks, and site visits to identify project opportunities.
Assist with preparation of proposals, bids, sales presentations, and qualification packages.
Conduct market and competitor research to identify target accounts and growth opportunities.
Coordinate with operations, estimating, and leadership to align customer needs with IMI capabilities.
Support trade shows, conferences, and client events as sales and relationship-building tools.
Maintain and update sales collateral, digital content, and customer-facing materials.
Support business development initiatives through lead generation, market research, and customer outreach.
Assist with sales presentations, proposals, and marketing collateral.
Strengthening IMI's brand presence across digital platforms, trade publications, and industry channels.
Plan and execute trade shows, conferences, client events, and community outreach initiatives.
Manage website content, social media, email marketing, and promotional materials.
Coordinate closely with sales, operations, and leadership to align messaging with capabilities.
Track marketing performance, lead activity, and event effectiveness.