Business Development Specialist

GTM Payroll Services Inc • Town of Clifton Park, NY

11d • $70,000 - $85,000 • Onsite

About The Position

We're seeking a Business Development Specialist to strengthen our sales pipeline through strategic relationship development, lead generation, and partnership-building efforts. This role is ideal for someone who thrives on networking, creating meaningful business connections, and helping organizations solve workforce challenges. This is not a full-cycle sales role. Instead, you'll focus on generating qualified opportunities for our sales team by cultivating referral partnerships, engaging prospective clients, and increasing our presence within the business community.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Human Resources, or a related field preferred; equivalent experience considered.
• 2+ years of experience in business development, lead generation, relationship management, networking, or a similar role preferred.
• Experience within payroll, HR services, PEO, benefits, staffing, banking, insurance, or other professional services industries strongly preferred.
• Experience using CRM systems, LinkedIn, Microsoft Office, and virtual communication tools.
• Valid driver's license and ability to travel locally for meetings, networking events, and community activities.

Nice To Haves

• Enjoys meeting new people and building professional relationships.
• Has a strong ability to open doors and create business opportunities.
• Is proactive, self-motivated, and highly organized.
• Possesses excellent communication and networking skills.
• Follows through consistently and manages multiple priorities effectively.
• Is comfortable engaging with business owners, executives, and community leaders.
• Understands how to uncover business challenges and connect prospects with solutions.

Responsibilities

• Develop and maintain relationships with prospective clients, referral partners, brokers, accountants, financial professionals, and community organizations.
• Generate qualified leads and schedule introductory meetings for the sales team through proactive outreach and networking activities.
• Build strategic referral partnerships that expand our business network and create ongoing opportunities.
• Conduct outreach through cold calling, email campaigns, LinkedIn engagement, networking events, and community involvement.
• Identify opportunities for Payroll, Human Capital Management (HCM), Human Resources Consulting, Insurance, and PEO services.
• Collaborate closely with sales and marketing leadership to support pipeline growth initiatives.
• Coordinate discovery meetings between qualified prospects and sales representatives.
• Nurture relationships through consistent follow-up and ongoing communication.
• Represent the company at chamber events, trade associations, business functions, and networking events.
• Track relationship-building activities, leads, and opportunities within the CRM system.
• Help identify cross-selling and expansion opportunities within existing client relationships.
• Stay informed on workforce trends, payroll industry developments, compliance issues, and competitive offerings.

Benefits

• Competitive compensation and benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level