Business Development Representative

Lawmatics • San Diego, CA

4h • $60,000 - $80,000 • Hybrid

About The Position

Lawmatics is building a team of Business Development Representatives to help improve the client-attorney relationship across the legal industry. The BDR is the first point of contact for potential customers, managing inbound leads and developing an outbound pipeline for the sales team. The role requires on-site work Monday through Wednesday at the La Jolla, San Diego office, with remote work available Thursday and Friday. BDRs identify and engage prospective legal-industry clients, assess their needs, and generate qualified opportunities for Account Executives.

Requirements

• 1–2 years of experience in sales, customer service, or a BDR/SDR role.
• Excellent written and verbal communication skills, including the ability to build rapport quickly and convey value effectively.
• Self-starter attitude, goal motivation, and resilience when facing challenges.
• Comfort navigating CRM systems, sales tools, and other technology platforms.
• Coachable, growth-minded approach and ability to thrive in a fast-paced environment.

Nice To Haves

• Legal technology experience.

Responsibilities

• Identify and research potential clients in the legal industry using tools such as LinkedIn, Salesforce, Salesloft, and Gong.
• Contact prospects through cold calls, email, social media, and video to introduce Lawmatics and qualify their needs.
• Understand prospects’ pain points, assess whether Lawmatics is suitable for their firm, and communicate the value of a product demo to generate qualified sales opportunities.
• Collaborate with Account Executives to transition qualified leads smoothly and align strategies for achieving sales targets.
• Work with the marketing team to improve the performance of inbound and outbound campaigns.
• Use Salesforce to track interactions and measure performance, and refine outreach strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed