Business Development Representative

365 Retail Markets • Troy, MI

5h

About The Position

The Business Development Representative (BDR) is a crucial member of the digital marketing team, responsible for qualifying inbound leads generated through digital marketing efforts and efficiently guiding them through the sales process from initial contact to deal creation and handoff. This role requires a highly motivated and results-oriented individual with excellent communication skills, strong time management abilities, and the capacity to analyze prospect needs, match them with our solutions, and track key performance indicators. The BDR will play a vital role in maximizing the return on digital marketing investment and contributing to revenue growth. This role is a perfect blend of challenge and opportunity, designed for those passionate about kick-starting a rewarding career in SaaS. This position is designed for your growth, offering opportunities to advance while we help align a career path with your ambitions.

Requirements

• Proven track record of success in a sales or customer-facing role is a plus, 2 years preferred.
• Excellent verbal and written communication skills.
• Strong listening skills and ability to identify prospect needs.
• Ability to build rapport quickly and establish credibility with prospects.
• Highly organized and detail-oriented with excellent time management skills.
• Proficient in using CRM software (e.g., HubSpot).
• Ability to work independently and as part of a team.
• Positive attitude, resilience, and a strong work ethic.
• Comfortable with cold calling and other outreach activities.
• Analytical mindset with the ability to translate conversations into actionable results.
• Ability to quickly learn and adapt to new technologies and product offerings.
• Familiarity with digital marketing concepts and lead generation strategies.
• Experience tracking and reporting on sales metrics.

Responsibilities

• Respond promptly to inbound leads generated through digital marketing channels (e.g., website forms, content downloads, webinars) via phone, email, and other communication channels.
• Qualify leads based on pre-defined criteria, including company size, industry, budget, and need.
• Conduct initial discovery calls with prospects to understand their business challenges and pain points.
• Effectively communicate the value proposition of our products/services and match them to prospect needs.
• Schedule qualified meetings for Account Executives or manage the sales cycle for smaller deals, based on product/service complexity.
• Maintain accurate records of all interactions and lead status in the CRM (Customer Relationship Management) system (i.e., HubSpot).
• Collaborate closely with the Digital Marketing Manager and other team members to optimize lead generation strategies and improve conversion rates.
• Proactively manage daily schedule and prioritize tasks to maximize efficiency.
• Continuously improve product knowledge and sales skills through training and self-development.
• Monitor and analyze key performance indicators (KPIs) such as lead conversion rates, time to value, and close rates.
• Provide feedback to marketing on lead quality, campaign effectiveness, and areas for improvement.
• Manage the sales process from lead qualification to deal creation for assigned leads.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed