Business Development Representative - USA (12-months Fixed-Term Contract - Renewable)

Goodnotes • Texas, United States - Remote, TX

4d • Remote

About The Position

Good Systems is the parent company behind Goodnotes, a product used by millions to capture and develop ideas. Goodnotes is the foundation for a growing family of products that reimagine how we interact with information, combining human creativity with AI capabilities. The company builds products that help people turn good thinking into good work. The Enterprise team focuses on bringing Goodnotes to the professional industry space, working with businesses and organizations internationally to help them leverage digital paper in their workflows. The USA is a key growth territory, and this BDR role is crucial for expanding the enterprise sales motion by generating pipeline.

As a Business Development Representative for the USA, you will be responsible for top-of-funnel pipeline generation within your assigned territory. Your role involves identifying and qualifying new business opportunities and passing Sales-Qualified Leads and Deals (SQLs) to the Account Executive team. You will be the initial point of contact for many prospective customers in the Mid-Market and Enterprise sectors, setting the tone for customer interactions. This role requires close collaboration with Sales, Marketing, Customer Success, and Product Development teams to execute outbound campaigns, follow up on inbound leads, and continuously refine strategies based on data and feedback.

Requirements

• 1–2 years of experience in a BDR, SDR, or outbound sales role, ideally at a B2B SaaS company.
• Demonstrated track record of consistently meeting or exceeding SQL or pipeline generation targets.
• Native or fluent English speaker with exceptional written and verbal communication skills.
• Strong understanding of the US enterprise landscape, including buying decision processes across different industries and company sizes.
• Comfort and confidence with cold outreach (phone, email, social) and resilience to handle rejection positively.
• Ability to quickly grasp and articulate a product's value proposition in a compelling, tailored way.
• Strong organizational skills with the ability to manage a high volume of accounts and outreach sequences simultaneously.
• Experience with HubSpot CRM.
• Proactive, coachable mindset with a genuine desire to grow into a closing role over time.

Nice To Haves

• Spanish language skills are a plus (not required), particularly for engaging with a diverse US customer base.
• Familiarity with AI tools and workflows as part of a modern prospecting motion is a strong plus.

Responsibilities

• Own prospecting and outbound activity across the US territory, including researching target accounts, identifying key decision-makers, and building a consistent flow of qualified opportunities for the AE team.
• Generate and qualify SQLs through high-volume, high-quality outreach via email, phone, LinkedIn, and other channels.
• Engage prospects, conduct discovery conversations, demo Goodnotes, and qualify leads against defined criteria before passing them to Account Executives.
• Design and run structured outbound sequences combining personalized messaging, calls, and social touches, iterating based on performance data.
• Act as a knowledgeable first point of contact for prospects, educating them about Goodnotes and its business value.
• Schedule discovery calls, demos, or follow-up meetings for Account Executives, ensuring smooth handoffs with thorough context and qualification notes.
• Represent Goodnotes at US-based industry events, webinars, and conferences to generate pipeline.
• Share structured insights from prospect conversations with Marketing and Product teams, including common objections, competitor mentions, use cases, and resonant messaging.
• Utilize HubSpot CRM and sales intelligence tools to manage the pipeline, track activity, and prioritize outreach based on territory data and account signals.
• Collaborate with Marketing on campaign follow-up and lead hand-offs, and with Account Executives to align on ideal customer profiles, messaging, and territory strategy.

Benefits

• Budget for noise-cancelling headphones, home office setup, personal development, professional training, and health & wellness.
• Sponsored visits to Hong Kong or London office every 2 years.
• Company-wide annual offsite.
• Flexible working hours and location.
• Medical insurance for you and your dependents.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed