Business Development Representative - USA (12-months Fixed-Term Contract - Renewable)

Goodnotes

3d

About The Position

As a Business Development Representative for the USA, you will own top-of-funnel pipeline generation across your assigned territory, identifying and qualifying new business opportunities and handing off Sales-Qualified Leads and Deals (SQLs) to our Account Executive team. You will be the first point of contact for many prospective customers in the Mid-Market and Enterprise sector, setting the tone for what it feels like to work with Goodnotes. You will work closely with our Sales, Marketing, Customer Success, and Product Development teams to execute targeted outbound campaigns, follow up on inbound leads, and continuously refine your approach based on data and feedback.

Requirements

• 1–2 years of experience in a BDR, SDR, or outbound sales role, ideally at a B2B SaaS company
• Demonstrated track record of consistently meeting or exceeding SQL or pipeline generation targets
• Native or fluent English speaker, with exceptional written and verbal communication skills
• Strong understanding of the US enterprise landscape, including how buying decisions are made across different industries and company sizes
• Comfort and confidence with cold outreach — phone, email, and social — and the resilience to handle rejection with a positive mindset
• Ability to quickly grasp and articulate a product's value proposition in a compelling, tailored way
• Strong organisational skills with the ability to manage a high volume of accounts and outreach sequences simultaneously
• Experience with HubSpot CRM
• Proactive, coachable mindset with a genuine desire to grow into a closing role over time

Nice To Haves

• Familiarity with AI tools and workflows as part of a modern prospecting motion is a strong plus

Responsibilities

• Own your pipeline: Take full responsibility for prospecting and outbound activity across your US territory — researching target accounts, identifying key decision-makers, and building a consistent flow of qualified opportunities for the AE team.
• Generate and qualify SQLs: Conduct high-volume, high-quality outreach via email, phone, LinkedIn, and other channels to engage prospects, run discovery conversations, demo Goodnotes, and qualify leads against defined criteria before passing them to Account Executives.
• Execute multi-channel sequences: Design and run structured outbound sequences that combine personalised messaging, calls, and social touches — iterating based on open rates, reply rates, and conversion data.
• Educate and spark curiosity: Act as a knowledgeable first point of contact for prospects, helping them understand what Goodnotes is and why it matters for their business — without overselling before the right conversation has been set up.
• Book and brief AEs: Schedule discovery calls and demos or follow-up meetings for Account Executives, ensuring smooth handoffs with thorough context and qualification notes so no momentum is lost.
• Support field and digital events: Represent Goodnotes at US-based industry events, webinars, and conferences to generate pipeline through in-person and virtual engagement.
• Feed the feedback loop: Share structured insights from prospect conversations back to Marketing and Product — including common objections, competitor mentions, use cases, and messaging that resonates.
• Leverage data to prioritise: Use HubSpot CRM and sales intelligence tools to manage your pipeline, track activity, and prioritise outreach based on territory data and account signals.
• Collaborate cross-functionally: Work closely with Marketing on campaign follow-up and lead hand-offs, and with Account Executives to align on ideal customer profiles, messaging, and territory strategy.

Benefits

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed