Founding Business Development Representative

Joyful Health•New York, NY

4d•Hybrid

About The Position

Joyful Health is building the AI-powered financial operating system for healthcare practices. Our mission is to bring the joy back to running a private practice by simplifying financial operations so providers can focus on patient care. We spent 10 months working as fractional CFOs for a dozen practices, doing this work side by side with providers as we developed our product. We just announced our $22M Series A led by CRV and world-class investors including the founders of MongoDB & KAYAK. We have an enormous opportunity in front of us. The broken healthcare payment ecosystem impacts practices of all sizes, and the opportunity to make a real difference is massive. If you’re passionate about empowering medical practices and excited to tackle one of the most important (& challenging!) problems in healthcare, we’d love to meet you.

Requirements

Passionate about Joyful's mission
Want to solve real problems for healthcare providers and are motivated by fixing the broken systems in healthcare.
1-2+ years of sales or BDR/SDR experience in a high growth startup environment
Track record of consistent outbound activity: cold calls, email sequences, and multi-touch cadences.
Experience working with a CRM and advanced tech stack (HubSpot preferred).
Research accounts before reaching out.
Write personalized messaging that reflects the buyer's world, not a template.
Comfortable making a high volume of cold calls without letting quality slip.
Understand activity-to-meeting math and hold yourself accountable to it.
Take feedback and implement it in the next call.
Genuinely curious about the healthcare problem space and want to develop expertise.
Thinking about a long-term sales career and want to grow into a closing role.
Comfortable building the playbook and infrastructure while running it.
Don't need a structured BDR program to hit your numbers.
Scrappy execution mindset: you figure things out and own the outcome.

Nice To Haves

Any exposure to healthcare, RCM, medical billing, or health-tech sales.

Responsibilities

Own outbound prospecting.
Use AI tools (Claude, etc.) to research accounts faster, personalize at scale, and multiply your output.
Identify, research, and reach outpatient healthcare practices through cold calls, email sequences, and LinkedIn outreach.
Build and work cadences that reflect Joyful's ICP and messaging strategy.
Maintain high activity volume without sacrificing personalization.
Work our bottom-up channels (events, community, partnerships) to qualify inbound interest and set discovery calls.
Distinguish prospects who are "open to a conversation" from those with real, urgent pain.
Set and hand off meetings with qualified stakeholders
Book and transition high-quality discovery calls to an Account Executive with clear context and handoff notes.
Take ownership of show rate and meeting quality, not just volume.
Maintain CRM hygiene - keep HubSpot updated and accurate so the team has real visibility into pipeline and activity.
Log every touchpoint and outcome. Use data to self-correct.
Surface patterns from prospect conversations that help refine ICP, messaging, and positioning.
Learn the RCM and billing landscape so you can speak credibly with practice administrators, revenue cycle managers, and CFOs.
Understand the economics of how practices get paid and where revenue slips through the cracks.