Business Development Representative - Information Technology

Cogent Talent Solutions•Traverse City, MI

1d•Hybrid

About The Position

The Business Development Representative generates new business and expands the client base for managed IT, cybersecurity, VoIP, and co-managed IT services. The role targets organizations with 5–200 employees across medical, financial, legal, and service industries within a multi-county regional territory. Reporting directly to senior leadership, the representative works closely with technical and service teams to scope opportunities, prepare competitive proposals, and support profitable pricing. This role helps build a funded outbound sales function and strengthen the organization’s reputation for proactive, responsive IT support. This is an outside sales role based around Traverse City, with regular local travel to client and prospect sites and occasional travel for networking events, industry functions, or customer meetings. The work environment is field-based or hybrid, with close collaboration with leadership and technical and service teams.

Requirements

Experience is not required.
Ability to quickly learn managed IT, cybersecurity, and VoIP service concepts and B2B sales cycles for recurring-revenue agreements.
Strong communication, negotiation, and relationship-building skills, including navigating gatekeepers to reach decision-makers.
Strong organizational and time-management abilities.
Comfort working in a field-based or hybrid role across a multi-county territory.
Valid driver’s license and acceptable driving record.
Must be based within the regional territory.

Nice To Haves

Background in outside sales, business development, or account management.
Experience in managed IT services or MSP environments.
Experience in technology, software, or B2B recurring-revenue services.

Responsibilities

Build and maintain relationships with newly acquired clients to support long-term retention.
Serve as the primary point of contact throughout the sales cycle, assessing prospects’ IT environments, compliance needs, and service expectations.
Identify opportunities to expand new accounts with managed security, VoIP, and other add-on services.
Ensure new accounts are onboarded professionally and aligned with established service standards.
Prospect and develop new opportunities for managed IT, cybersecurity, VoIP, and co-managed IT offerings.
Generate qualified conversations and meetings through outbound calling, networking events, and referrals.
Prepare and present proposals using standardized pricing tools and models to maintain margin targets.
Close new managed service agreements in support of revenue-growth objectives.
Partner with technical staff to develop accurate quotes and scopes of work.
Participate in discovery calls and site assessments to support estimating and proposal development.
Coordinate the transition from signed agreement to onboarding and ongoing service delivery.
Communicate with technical and service teams to support new-client satisfaction.
Track activity and pipeline in the CRM, reporting qualified conversations, bids, and closed deals.
Monitor performance against planned contact, qualification, and close-rate assumptions and identify deviations.
Provide market intelligence on the competitive landscape and alignment with target customer profiles.
Offer feedback on pricing effectiveness, prospecting channels, and referral program performance.
Contribute to refining sales processes, scripts, and onboarding materials as activity data grows.