Business Development Representative - Information Technology

Cogent Talent Solutions•Traverse City, MI

3d•$70,000 - $100,000•Hybrid

About The Position

The Business Development Representative generates new business and expands the client base for managed IT, cybersecurity, VoIP, and co-managed IT services. The role targets organizations with 5–200 employees across medical, financial, legal, and service industries in a multi-county regional territory around Traverse City. Reporting directly to senior leadership, the representative collaborates with technical and service teams to scope opportunities accurately, develop competitive proposals, and support profitable pricing. The position helps build a funded outbound sales function and strengthen the organization’s reputation for proactive, responsive IT support. This is a field-based or hybrid outside sales role involving regular local travel to prospect and client sites, with occasional travel for networking events, industry functions, or customer meetings. Compensation is listed as $70,000–$90,000 per year, with a $35,000–$50,000 base plus commissions and potential earnings of $100,000 or more. Benefits include health, dental, and vision coverage, plus PTO/vacation.

Requirements

Experience is not required.
Strong communication, negotiation, and relationship-building skills, including the ability to navigate gatekeepers and reach decision-makers.
Strong organizational and time-management abilities.
Ability to learn managed IT, cybersecurity, and VoIP service concepts.
Ability to learn B2B sales cycles for recurring-revenue agreements.
Comfort working in a field-based or hybrid role across a multi-county territory.
Based within the regional territory.
Valid driver’s license and acceptable driving record.

Nice To Haves

Background in outside sales, business development, or account management, especially in managed IT services/MSP environments, technology, software, or B2B recurring-revenue services.

Responsibilities

Build and maintain relationships with newly acquired clients to support long-term retention.
Serve as the primary point of contact throughout the sales cycle, assessing prospects’ IT environments, compliance needs, and service expectations.
Identify opportunities to expand new accounts with managed security, VoIP, and other add-on services.
Ensure new accounts are onboarded professionally and aligned with established service standards.
Prospect and develop new business opportunities for managed IT, cybersecurity, VoIP, and co-managed IT offerings.
Generate qualified conversations and meetings through outbound calling, networking events, and referrals.
Prepare and present proposals using standardized pricing tools and models to maintain margin targets.
Close new managed service agreements in support of revenue-growth objectives.
Partner with technical staff to develop accurate quotes and scopes of work.
Participate in discovery calls and site assessments to support estimating and proposal development.
Coordinate with internal teams to transition signed agreements to onboarding and ongoing service delivery.
Maintain communication with technical and service teams to support new-client satisfaction.
Track activity and pipeline in the CRM, reporting qualified conversations, bids, and closed deals.
Monitor performance against planned contact, qualification, and close-rate assumptions and identify deviations.
Provide market intelligence on the competitive landscape and target customer profiles.
Offer feedback on pricing effectiveness, prospecting channels, and referral program performance.
Contribute to refining sales processes, scripts, and onboarding materials as activity data grows.
Travel regularly to local client and prospect sites and occasionally to networking events, industry functions, or customer meetings.