Business Development Representative (BDR)

PlaygroundNew York, NY
$65,000 - $85,000Remote

About The Position

Playground is seeking Business Development Representatives (BDRs) to join their team and fuel the top of the sales funnel by introducing Playground's child care management software to providers nationwide. This is a highly outbound role focused on building relationships, generating qualified opportunities, and creating pipeline for Account Executives. The BDR will research accounts, develop outreach strategies, and help providers understand how Playground can transform their operations. This role serves as a launchpad for growth into Account Executive, Account Management, or other customer-facing roles for high performers.

Requirements

  • 0–2+ years of sales experience, ideally in an outbound BDR or SDR role within B2B SaaS (strong candidates from adjacent backgrounds encouraged).
  • Comfortable making high-volume outbound calls every day.
  • Strong written communication skills with the ability to craft personalized outreach.
  • Highly organized with excellent time management and pipeline discipline.
  • Coachable, curious, and eager to improve.
  • Resilient and motivated by challenges and rejection.
  • Interest in technology, SMB sales, or the child care industry.

Nice To Haves

  • Experience using Salesforce, Gong, Outreach, or Chili Piper.
  • Experience selling SaaS products.
  • Experience selling into SMBs or multi-location businesses.
  • Startup or high-growth company experience.

Responsibilities

  • Execute high-volume outbound prospecting through calls, emails, text, and social outreach.
  • Research child care providers to understand their business, current technology, growth plans, and operational challenges.
  • Build personalized, value-driven outreach campaigns that consistently generate qualified meetings.
  • Conduct discovery conversations to understand customer pain points, priorities, and timing.
  • Identify qualified opportunities and seamlessly transition them to Account Executives.
  • Maintain detailed account notes and next steps in Salesforce to ensure successful handoffs.
  • Collaborate with Account Executives on territory planning and account prioritization.
  • Support multi-threading efforts into larger multi-site organizations.
  • Share customer insights with Marketing, Product, and Revenue Operations to continuously improve messaging and sales strategy.
  • Refine messaging through coaching, call reviews, and experimentation.
  • Learn Playground's modern sales stack including Salesforce, Gong, Outreach, and Chili Piper.
  • Test new outbound approaches and share learnings with the broader team.

Benefits

  • Competitive base salary + uncapped commission + equity
  • 3 weeks PTO
  • Health, vision, and dental benefits
  • 401(k)
  • $1,200 annual education stipend
  • Free lunch every day
  • New MacBook and home office equipment
  • Collaborative, ambitious, and supportive team
  • Clear career progression into Account Executive and other revenue roles
  • Help accelerate Playground's mission of making excellent child care accessible to every family.
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