Business Development Representative I - Inbound

Lytx•Framingham, MA

10h

About The Position

As a Business Development Representative I, you will be the first point of contact between Lytx and prospective customers. Using an account-based approach, you will research target accounts, identify the right decision-makers, and execute multi-channel outreach to generate qualified pipeline for our Account Executive team. You will work within defined territories, partner closely with AEs, and learn the full commercial sales cycle from the ground up. This is a pipeline-creation role with a clear path to advancement.

Requirements

0 to 1 year of experience in sales, business development, customer service, or a client-facing role.
Strong verbal and written communication skills, with the ability to articulate a clear value proposition across multiple stakeholder levels.
A results-oriented mindset with high personal accountability and the discipline to work independently toward defined activity and pipeline targets.
Comfort with high-volume outreach and a resilient, process-driven approach to prospecting.
Strong organizational and time management skills, with the ability to manage multiple accounts and outreach sequences simultaneously.
Proficiency in Microsoft Office.
Bachelor's degree or equivalent practical experience.

Nice To Haves

Prior B2B sales experience is preferred but not required.
Experience with CRM or enterprise sales tools (Salesforce preferred) is a plus, but not required.
Familiarity with AI-powered sales tools (preferred).
Experience using tools such as ChatGPT, Claude, or similar for prospect research, outreach drafting, or call preparation signals the kind of modern, tech-forward approach.

Responsibilities

Respond to inbound marketing-qualified leads (MQLs) within defined SLAs, including demo requests, web form submissions, content downloads, and campaign responses. Speed-to-lead is a primary performance metric in this role.
Qualify inbound leads against ICP criteria, assessing fit across fleet size, industry vertical, decision-maker authority, and business need before advancing to an Account Executive or LytxOne Partner.
Conduct initial discovery conversations with inbound prospects to understand their current environment, pain points, and urgency, and deliver a clear, compelling introduction to Lytx’s value proposition.
Schedule high-quality meetings for Account Executives, ensuring each handoff includes a documented summary of the prospect’s situation, fit assessment, and any relevant context captured during qualification.
Effectively manage and prioritize an active queue of inbound leads, ensuring that no lead goes unworked.
Execute consistent follow-up sequences on leads that do not convert after the first contact.
Partner with Account Executives and Marketing to maintain feedback loops on lead quality, ICP alignment, and campaign performance, helping to improve the inbound pipeline from source through conversion.
Maintain accurate and complete lead and activity records in CRM, capturing qualification notes, disposition, and next steps for every inbound interaction.
Use Gong to review your own calls, internalize coaching feedback, and sharpen qualification and discovery skills, with a goal of continuous improvement in connect-to-meeting conversion rate.