Business Development Representative I - Inbound

Lytx, Inc.•San Diego, CA

2d•$30 - $30

About The Position

As a Business Development Representative I, you will be the first point of contact between Lytx and prospective customers. Using an account-based approach, you will research target accounts, identify the right decision-makers, and execute multi-channel outreach to generate qualified pipeline for our Account Executive team. You will work within defined territories, partner closely with AEs, and learn the full commercial sales cycle from the ground up. This is a pipeline-creation role with a clear path to advancement. What You Will Do Respond to inbound marketing-qualified leads (MQLs) within defined SLAs, including demo requests, web form submissions, content downloads, and campaign responses. Speed-to-lead is a primary performance metric in this role. Qualify inbound leads against ICP criteria, assessing fit across fleet size, industry vertical, decision-maker authority, and business need before advancing to an Account Executive or LytxOne Partner. Conduct initial discovery conversations with inbound prospects to understand their current environment, pain points, and urgency, and deliver a clear, compelling introduction to Lytx’s value proposition. Schedule high-quality meetings for Account Executives, ensuring each handoff includes a documented summary of the prospect’s situation, fit assessment, and any relevant context captured during qualification. Effectively manage and prioritize an active queue of inbound leads, ensuring that no lead goes unworked. Execute consistent follow-up sequences on leads that do not convert after the first contact. Partner with Account Executives and Marketing to maintain feedback loops on lead quality, ICP alignment, and campaign performance, helping to improve the inbound pipeline from source through conversion. Maintain accurate and complete lead and activity records in CRM, capturing qualification notes, disposition, and next steps for every inbound interaction. Use Gong to review your own calls, internalize coaching feedback, and sharpen qualification and discovery skills, with a goal of continuous improvement in connect-to-meeting conversion rate. What You Will Bring 0 to 1 year of experience in sales, business development, customer service, or a client-facing role. Prior B2B sales experience is preferred but not required. This is an entry-level role and we will train the right person. Strong verbal and written communication skills, with the ability to articulate a clear value proposition across multiple stakeholder levels. A results-oriented mindset with high personal accountability and the discipline to work independently toward defined activity and pipeline targets. Comfort with high-volume outreach and a resilient, process-driven approach to prospecting. Strong organizational and time management skills, with the ability to manage multiple accounts and outreach sequences simultaneously. Experience with CRM or enterprise sales tools (Salesforce preferred) is a plus, but not required. Proficiency in Microsoft Office. Familiarity with AI-powered sales tools (preferred). Experience using tools such as ChatGPT, Claude, or similar for prospect research, outreach drafting, or call preparation signals the kind of modern, tech-forward approach. Bachelor's degree or equivalent practical experience. Benefits: Medical, dental and vision insurance Health Savings Account Flexible Spending Accounts Telehealth 401(k) and 401(k) match Life and AD&D insurance Short-Term and Long-Term Disability FTO or PTO Employee Well-Being program 11 paid holidays plus 1 inclusive holiday per year Volunteer Time Off Employee Referral program Education Reimbursement Program Employee Recognition and Appreciation program Additional perk and voluntary benefit programs Hourly rate is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring hourly rate for this position is: $30.29 - $30.29 Innovation Lives Here You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference. Together, we help save lives on our roadways! Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]. Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws. Lytx® is a leading provider of video telematics, analytics, safety and productivity solutions for commercial and public sector fleets. Our unrivaled Driver Safety Program, powered by our best-in-class DriveCam® Event Recorder, is proven to help save lives and reduce risk. We harness the power of video to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behavior to change the future. Our customizable services and programs span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world’s largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, we help protect and connect thousands of fleets and more than one million drivers worldwide. For more information, visit www.lytx.com, @lytx on X, LinkedIn, our Facebook page or YouTube channel. Private Notice: Please see Lytx’s Global Human Resources Privacy Statement for more information related to Personal Information we process and store related to our applicants.

Requirements

0 to 1 year of experience in sales, business development, customer service, or a client-facing role.
Strong verbal and written communication skills, with the ability to articulate a clear value proposition across multiple stakeholder levels.
A results-oriented mindset with high personal accountability and the discipline to work independently toward defined activity and pipeline targets.
Comfort with high-volume outreach and a resilient, process-driven approach to prospecting.
Strong organizational and time management skills, with the ability to manage multiple accounts and outreach sequences simultaneously.
Proficiency in Microsoft Office.
Bachelor's degree or equivalent practical experience.

Nice To Haves

Prior B2B sales experience is preferred but not required. This is an entry-level role and we will train the right person.
Experience with CRM or enterprise sales tools (Salesforce preferred) is a plus, but not required.
Familiarity with AI-powered sales tools (preferred).
Experience using tools such as ChatGPT, Claude, or similar for prospect research, outreach drafting, or call preparation signals the kind of modern, tech-forward approach.

Responsibilities

Respond to inbound marketing-qualified leads (MQLs) within defined SLAs, including demo requests, web form submissions, content downloads, and campaign responses.
Qualify inbound leads against ICP criteria, assessing fit across fleet size, industry vertical, decision-maker authority, and business need before advancing to an Account Executive or LytxOne Partner.
Conduct initial discovery conversations with inbound prospects to understand their current environment, pain points, and urgency, and deliver a clear, compelling introduction to Lytx’s value proposition.
Schedule high-quality meetings for Account Executives, ensuring each handoff includes a documented summary of the prospect’s situation, fit assessment, and any relevant context captured during qualification.
Effectively manage and prioritize an active queue of inbound leads, ensuring that no lead goes unworked.
Execute consistent follow-up sequences on leads that do not convert after the first contact.
Partner with Account Executives and Marketing to maintain feedback loops on lead quality, ICP alignment, and campaign performance, helping to improve the inbound pipeline from source through conversion.
Maintain accurate and complete lead and activity records in CRM, capturing qualification notes, disposition, and next steps for every inbound interaction.
Use Gong to review your own calls, internalize coaching feedback, and sharpen qualification and discovery skills, with a goal of continuous improvement in connect-to-meeting conversion rate.