Business Development Representative (BDR) Team Lead

Liferaft•Quebec, QC

1d•Remote

About The Position

Liferaft is seeking an experienced and motivating Business Development Representative (BDR) Team Lead who possesses both sales acumen and leadership capabilities. The ideal candidate is a top performer with strong coaching abilities and excellent communication skills, capable of connecting with others. This role is open to candidates who are fully remote within the Eastern and Atlantic time zones in Canada. Reporting to the Director of Marketing, the Team Lead will manage a reduced individual sales quota while leading a small team of BDRs. The role emphasizes ownership of the team's overall performance, not just individual results. Responsibilities include qualifying leads from marketing campaigns, conducting outbound prospecting, and setting up meetings between qualified prospects and Account Executives, thereby setting the standard for the team. A significant portion of the role involves enhancing team performance through call and email reviews, pipeline management, and hands-on coaching. Success is measured by the team's collective achievements, including improved lead qualification, follow-up, and faster ramp-up times for new BDRs, leading to consistent SQL target attainment. The Team Lead will model desired behaviors, guiding prospects through qualification to prepare them for Account Executives, ensuring the team learns through observation and feedback. This position is ideal for a top performer energized by developing others and taking ownership of team outcomes.

Requirements

4+ years of proven, top-tier work experience as a BDR, SDR, or similar role, with a track record of achieving quotas
Experience coaching, mentoring, or leading others, whether as a team lead, senior rep, or peer mentor
Familiarity with CRM software, with a preference for HubSpot
Strong understanding of sales performance metrics and comfort using them to run pipeline reviews and coach to the numbers
Excellent communication and negotiation skills, and the ability to motivate and develop a remote team

Responsibilities

Carry a reduced individual quota, qualifying leads from marketing campaigns as sales opportunities and setting the standard the team follows
Present our product to potential clients using the guides and scripts provided, and identify those ready to view a demo and meet with an Account Executive for a deeper fact find
Set up meetings or calls between prospective clients and Account Executives
Hold responsibility for the overall team performance by achievement of goals outlined by leadership
Coach and develop a small team of BDRs through call and email reviews, live feedback, and regular one-on-one sessions
Onboard and ramp new BDRs so they reach the team's SQL run rate sooner
Own qualification standards and pipeline discipline for the team, including multi-threading to the budget holder and a recycle motion for stalled and closed lost deals that tags each deal to the trigger that reopens it and re-engages on cadence
Run regular pipeline reviews and hold the team accountable to activity, conversion, and quota targets
Maintain and improve the team's script and qualification framework
Partner with the marketing team to proactively come up with new campaign ideas to garner targeted leads
Deliver team and individual performance reports on a weekly, monthly, and quarterly basis
Stay in the loop on the latest products, services, competitors, and business development tools and techniques, and share what you learn with the team
Work with the Director of Marketing on addressing all people management duties, such as formal performance reviews, PIPs, or hiring decisions

Benefits

Competitive compensation plan
Flexible PTO (minimum of 15 days/year with no cap)
Hybrid workplace with flexible working hours
Health & Dental Benefits (Medavie Blue Cross)
80% employer paid benefits
Orthodontic coverage for minor dependents
Comprehensive mental health coverage, up to $3,000 per year, available for employees and dependents
Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform
$750 Yearly Lifestyle Subsidy
Monthly cell phone reimbursement
Monthly parking reimbursement
Company-sponsored social events and team-building activities
Strong culture of employee recognition
Monthly peer-nominated “Cheers” awards with gift card draws
Quarterly Performance Awards recognizing exceptional impact, collaboration, and innovation
Diversity, Equity & Inclusion Committee
Authentic, engaged team, who value work life balance