Business Development Operations Specialist (Remote, Canada)

GoCanvas•,

1d•CA$55,000•Remote

About The Position

SiteDocs, a GoCanvas company, is seeking a Business Development Operations Specialist to enhance their outbound Business Development (BDR) and Go-to-Market (GTM) engine. This remote role, based in Canada, focuses on prospecting, lead generation, data enrichment, GTM technology, sales process optimization, and automation. The specialist will ensure BDRs have high-quality, enriched, and segmented lead data along with effective outbound workflows. SiteDocs is part of the Nemetschek Group, a global software company serving the AECO spectrum.

Requirements

3+ years of experience in prospecting, lead generation, sales development, business development operations, or a related function; SaaS experience is strongly preferred.
Hands-on experience with LinkedIn Sales Navigator and strong understanding of prospecting and account research workflows.
Strong understanding of GTM concepts, sales development processes, and modern GTM technology stacks.
Experience working with GTM tools such as Clay, ZoomInfo, Salesforce, Instantly, Salesloft, Outreach, or similar platforms.
Strong data and analytical skills, with the ability to interpret prospecting, lead, and campaign data and turn insights into actionable recommendations.
High attention to detail and a strong commitment to data accuracy and quality.
Experience building or improving workflows, automations, data enrichment processes, or sales operations processes.
Ability to work effectively across functions and collaborate with BDRs, Sales, Sales Operations, Sales Enablement, and leadership.
Adaptable and comfortable working in a fast-changing environment where priorities, tools, and processes evolve quickly.
Strong problem-solving mindset with the ability to independently identify issues, investigate root causes, and recommend practical solutions.
Excellent communication skills and the ability to explain data, processes, and technical workflows to both technical and non-technical stakeholders.
Proactive, curious, and continuous-improvement oriented, with a willingness to experiment, test new approaches, and learn new technologies.

Responsibilities

Identify and source high-quality prospects using LinkedIn Sales Navigator, ZoomInfo, Clay, Salesforce, and other relevant GTM tools.
Build and manage targeted prospect lists on LinkedIn Sales Navigator, applying advanced search filters, identifying relevant personas and accounts, monitoring buying signals, and supporting account-based prospecting initiatives.
Design, build, and maintain Clay tables and workflows for lead sourcing, enrichment, segmentation, data waterfalls, and data validation using sources such as ZoomInfo and other enrichment providers.
Enrich and validate account and contact data to maximize accuracy, coverage, and usability for BDR outreach.
Build, launch, and optimize automated outbound email sequences and campaigns, including deliverability monitoring, inbox rotation, A/B testing, and performance optimization.
Map, evaluate, and continuously improve sales development processes to reduce manual work, minimize handoff friction, and improve speed, consistency, and accuracy across the lead-to-outreach lifecycle.
Identify, evaluate, and implement new tools, integrations, and automation workflows such as Clay, Instantly, Zapier/Make, Salesforce, and other GTM technologies.
Develop and execute pre-outreach workflows to warm prospects before BDR engagement, including targeted content distribution, automated engagement sequences, and multi-channel touchpoints.
Manage lead inventory within Salesforce, monitor lead volume, quality, age, status, and allocation, and help ensure BDRs receive the right leads at the right time.
Use Salesforce, outbound campaign platforms, and other reporting tools to monitor lead source, campaign, and prospecting performance; identify trends and translate insights into actionable process improvements.
Analyze prospecting and campaign data to identify opportunities, measure effectiveness, and support data-driven decision-making.
Continuously bring forward new ideas for lead sources, automation, workflows, segmentation, and process redesign with a strong bias toward measurable efficiency gains.
Develop a strong understanding of the company’s product, ICP, personas, and GTM strategy to ensure sourcing, enrichment, segmentation, and messaging remain aligned with business priorities.
Partner with Sales Enablement and Business Development leadership to refine outbound messaging, campaign targeting, and sequence copy based on performance and market feedback.
Maintain a working understanding of Salesforce data structures, lead management processes, and key architecture considerations to support data integrity and clean operational handoffs.
Work closely with BDRs, Sales Operations, Sales Enablement, and Sales Development leadership to maintain strong feedback loops around lead quality, campaign performance, volume, and process effectiveness.
Respond effectively to changing business priorities, GTM strategies, technologies, and processes while continuously looking for ways to improve execution.