The Business Development Officer directs and executes marketing and direct sales activities for a Financial Advisor team, with the goal of increasing client retention and sustaining and growing revenue. The position provides leadership to the team and contributes to its short- and long-term strategic planning and overall training. The role participates in setting the team’s strategic direction, develops and executes branding strategy, creates external marketing collateral, and builds relationships with community centers of influence and internal partners to support referrals and new revenue. It also involves staying current on Truist Wealth products and continuing education, planning team events, and overseeing contact management tools used to track business and prospecting activities.
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Job Type
Full-time