Business Development Manager, TECHLINE
About The Position
LINAK’s TECHLINE business unit provides electric actuator and control solutions for demanding industrial and mobile equipment applications. The Business Development Manager will accelerate growth in the Off-Highway and Agricultural Equipment markets by identifying new OEM opportunities, developing relationships with key decision-makers, and helping customers transition from hydraulic or competing actuation technologies to LINAK electric actuator solutions. The role covers new business development across agriculture, construction, lawn and turf, material handling, specialty vehicles, and other off-highway and mobile equipment markets. It involves developing accounts and applications from prospecting and discovery through proof-of-concept, design-in, negotiation, and production launch; working with customer and LINAK technical teams on application-specific solutions; and coordinating with TECHLINE Sales, Application Engineering, Product Management, and Marketing to commercialize opportunities. The position also includes market research, business-case development, account planning, forecasting, CRM tracking, and representing LINAK at customer visits and industry events. The role is remote and involves approximately 40 to 50% travel.
Requirements
- Bachelor's degree in Engineering, Business, Engineering Technology, or a related field.
- At least 7 years of business development, OEM sales, technical sales, or strategic account development experience.
- Established knowledge of the Off-Highway and/or Agricultural Equipment ecosystem, including OEMs, suppliers, technologies, and buying processes.
- Demonstrated ability to develop new accounts rather than exclusively manage an existing territory or customer base.
- Strong technical aptitude and ability to understand mechanical, electrical, electromechanical, and hydraulic systems.
- Ability to translate technical capabilities into a compelling customer business case.
- Strong presentation, negotiation, communication, and relationship-building skills.
- Ability to interact with people ranging from design engineers to senior executives.
- Self-directed and comfortable working remotely while collaborating with a broader national and global team.
- Ability to travel approximately 40 to 50%.
Nice To Haves
- Experience involving mobile equipment, agriculture, construction equipment, hydraulics, motion control, automation, or related technologies.
- Experience working with engineering teams on new-product or new-platform development.
Responsibilities
- Identify, qualify, and develop new OEM business opportunities across agriculture, construction, lawn and turf, material handling, specialty vehicles, and other off-highway and mobile equipment markets.
- Build a strategic pipeline of high-value accounts and applications where LINAK electric actuation can replace or improve on hydraulic, electro-hydraulic, or competing electromechanical solutions.
- Develop new and dormant target accounts from prospecting and application discovery through proof-of-concept, design-in, negotiation, and production launch.
- Build relationships across customer organizations, including engineering, product management, procurement, operations, and executive leadership.
- Conduct voice-of-customer research to understand market needs, customer pain points, and opportunities for LINAK to create measurable value.
- Work with customers and LINAK technical resources to develop solutions for demanding mobile equipment applications.
- Develop technical and commercial value propositions addressing electrification, efficiency, controllability, reduced maintenance, system integration, and hydraulic replacement.
- Evaluate market potential and develop business cases for new applications, markets, and product requirements.
- Develop account plans, opportunity strategies, forecasts, pricing recommendations, and commercial proposals.
- Maintain an active opportunity pipeline and accurately track activities, opportunities, and forecasts in CRM.
- Monitor competitors, technology developments, OEM strategies, and industry trends affecting the Off-Highway and Agricultural markets.
- Represent LINAK at customer visits, industry conferences, and relevant trade shows.
- Partner with TECHLINE Sales, Application Engineering, Product Management, and Marketing to commercialize new opportunities.
- Share business development strategies and market knowledge with the broader TECHLINE sales organization.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
