Business Development Manager

Stanley Black & Decker, Inc.Edmonton, AB
CA$70,000 - CA$85,000Hybrid

About The Position

As a Business Development Manager (BDM), you will be part of a dedicated team based in Calgary, AB or Edmonton, AB and reporting to the Independent Retail (IR) Sales Manager. This field-based role supports a broad territory from Thunder Bay, ON to Vancouver Island, BC, and requires regular regional travel, including up to 50% overnight travel weekly. If you enjoy building strong customer relationships, growing a territory and representing industry-leading brands, this is an exciting opportunity to make a real impact while helping customers succeed.

Requirements

  • Post-secondary education in Sales, Marketing, or a related field.
  • 3+ years of business development or territory sales experience, ideally within the commercial outdoor products industry or selling through an independent retail channel.
  • Client-focused with exceptional relationship-building and communication skills.
  • Strong planning, organization, and territory management abilities.
  • Proven self-starter who takes ownership, follows through, and works effectively with minimal supervision.
  • Highly motivated with a results-driven mindset.
  • Proficient in Microsoft Office (Word, Excel, Outlook, and PowerPoint) and Salesforce or similar CRM platforms.
  • Flexible and able to travel extensively throughout the assigned territory, including up to 50% weekly overnight travel.

Responsibilities

  • Grow, develop, and drive sales within your assigned territory across whole goods categories and parts.
  • Develop dealer growth plans, forecast product demand, manage dealer inventory, communicate promotions, review programs, and support warranty resolution.
  • Maintain accurate sales information in Salesforce, including weekly call reports and other reports as required.
  • Partner with the Credit department to ensure dealer payment procedures are followed throughout your territory.
  • Support the growth of Professional (PRO) products by recruiting new PRO dealers, strengthening dealer relationships, participating in demonstrations and open houses, and communicating opportunities to the IR Sales Manager.
  • Drive parts sales growth by encouraging Independent Retail dealers to become Service Dealers, ensuring consumers receive exceptional service that promotes repeat business and long-term customer loyalty.
  • Represent Stanley Black & Decker at dealer Open Houses, Demo Days, Test Drives, Trade Shows, and other key customer events. Demonstrate products confidently while highlighting features and benefits and coordinate training for dealer employees.
  • Manage dealer advertising packages by establishing budgets, developing advertising plans, ensuring adequate signage, and promoting merchandising best practices that drive consumer traffic.
  • Collaborate with Customer Service to communicate product availability, inventory levels, and delivery schedules while helping move surplus inventory across all brands within the assigned territory.

Benefits

  • Competitive compensation with an anticipated annual base salary of $70,000–$85,000, based on your experience, skills, qualifications, and market location.
  • Performance-based earning potential through a discretionary sales incentive bonus targeted at 20% of your annual salary, based on the achievement of defined objectives and plan terms. Bonuses are not guaranteed.
  • Company-provided fleet vehicle for both business and personal use, making travel across your territory easy and convenient.
  • Comprehensive benefits package designed to support your health, well-being, and financial future.
  • The tools you need to succeed, including a company vehicle, cell phone, and laptop.
  • A supportive and collaborative team where your ideas are valued and you can bring your best self to work every day.
  • Career growth opportunities across our diverse businesses as part of a Fortune 200 company, with the chance to learn, grow, and advance your career.
  • Meaningful ways to give back through community involvement and volunteer initiatives that make a positive impact.
  • Employee perks including GoodLife Fitness discounts, employee product purchase programs, and many more exclusive offers
  • Access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
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