Business Development Manager

Stanley Black & Decker, Inc.Kitchener, ON
CA$70,000 - CA$80,000Hybrid

About The Position

As a Business Development Manager (BDM), you will be part of a dedicated team based in Southwestern Ontario and reporting to the IR Sales Manager. This role is crucial for growing and developing sales within the territory for assigned whole goods categories and parts. You will be responsible for developing growth plans for current dealers, forecasting products by dealer, managing dealer inventory, communicating promotions, reviewing programs, and addressing warranty concerns. Maintaining accurate sales information in Salesforce, including weekly call reports, and working with the Credit department to ensure proper payment procedures are followed by dealers are key aspects of this position. Additionally, you will support the growth of Professional (PRO) products by recruiting PRO dealers, managing relationships, participating in demos, and communicating opportunities to the IR Sales Manager. Driving parts sales growth, encouraging dealers to become Service dealers, and attending/supporting dealer events are also important responsibilities. You will possess the ability to demonstrate product features and benefits, coordinate customer training, and manage advertising packages and budgets for dealers. Ensuring dealers have adequate signage, encouraging merchandising best practices, and keeping account literature current are also part of the role. You will also coordinate information regarding product availability with the Customer Service department and track stock levels to help move surplus inventory.

Requirements

  • Post-secondary education in Sales/Marketing or related field of study
  • 3+ years’ experience in a business development role, ideally with commercial outdoor products selling to an independent retail channel
  • Strong planning, organizational and interpersonal communication skills
  • Team player and client focused individual
  • Proven ownership of work, doing what is needed without being asked, following through
  • Highly motivated and able to work with minimal supervision
  • P.C. Skills – Word, Excel, Outlook & PowerPoint
  • Must be flexible for overnight travel as required
  • Excellent time and territory management skills

Responsibilities

  • Grow, develop, and drive sales within the territory for assigned whole goods categories and parts.
  • Develop growth plans for current dealers, forecast products by dealer, manage dealer inventory, communicate promotions, review programs, address and manage warranty concerns.
  • Maintain accurate sales information within the identified platform (SalesForce), including weekly call reports and as directed by your Manager.
  • Work consistently with the Credit department to ensure proper payment procedures are followed by the dealers in assigned territory.
  • Support the growth of Professional (PRO) products within assigned territories by actively recruiting PRO dealers, managing dealer relationships, participating in demos – open houses and communicating opportunities to the IR Sales Manager.
  • Drive parts sales growth at IR dealers.
  • Encourage all IR dealers to be Service dealers, with the guarantee they will provide Mass consumers professional service to promote repeat purchases & long-term purchase opportunities of products.
  • Attend and support IR dealer customers at Open Houses, Demo Days, Test-Drives, Trade Shows, & special events at key times of the season.
  • Possess the ability to demonstrate product, emphasizing product features and benefits.
  • Coordinate customer training for dealer employees.
  • Responsible for the purchase of Advertising Packages by IR Dealers.
  • Set budgets by dealer and aid in the development of specific advertising plans with dealers.
  • Ensure dealers have adequate signage, encourage merchandising showroom (outside and inside) best practices to optimize drawing consumers to IR dealers.
  • Keep account literature current, accurate, and complete.
  • Working with the Customer Service department, co-ordinate information to all dealers within the territory regarding availability of products, based on production, inventory, and delivery schedules.
  • Track stock levels - retail and wholesale.
  • Help move surplus inventory, of all brands, within the assigned territory.

Benefits

  • Competitive compensation & benefits package
  • Use of a company vehicle, cell phone & laptop
  • Goodlife Fitness discounts
  • Employee product purchase
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