Business Development Manager, Charlotte, NC
About The Position
Omada by TP-Link is seeking a highly motivated and experienced Business Development Manager to lead sales efforts across the security, low-voltage, and Pro AV distribution channel within a specific regional US market. This role focuses on building and managing relationships with key partners to drive sell-through of Omada by TP-Link solutions in networking, wireless, and security. The Business Development Manager will act as the primary contact for these strategic accounts, responsible for joint business planning, managing promotions, influencing product selection, and maximizing partner engagement and growth.
Requirements
- 5-7+ years of experience in channel sales, distribution, or business development within the networking, physical security, or related industries.
- A Bachelor’s degree required.
- Hands-on experience managing key distributors like ADI, Wesco/Anixter, KOA, Pioneer Music Company, Silmar Electronics or other security distributors/resellers required.
- Strong understanding of the B2B market with a 2-tier distribution model (manufacturer → distributor → reseller/dealer).
- Excellent closing skills with proven ability to communicate clearly — whether it’s over the phone, in writing, presenting to leadership, or in a distributor branch.
- Solid interpersonal skills, self-motivation, and ownership mindset.
- Proficient with Microsoft Office Suite — especially Excel, PowerPoint, and Word — and comfortable using CRM tools to track KPIs, pipeline, and account activity.
- Ability to quickly learn product features and translate them into value for partners and end-users.
- Strong analytical skills with the ability to interpret sales data, identify trends, and adjust strategy accordingly.
- Willingness to travel as needed for onsite distributor meetings, training sessions, trade shows, and events.
Responsibilities
- Own and grow revenue through key security and low-voltage distributors across the U.S., with a focus on ADI, Wesco/Anixter, KOA, Silmar, and Pioneer Music Company.
- Develop deep relationships with buyers, category managers, and regional sales leadership to drive alignment on product strategy and revenue goals.
- Execute joint business plans, promotions, and product launches to boost TP-Link’s share of wallet and competitive positioning.
- Conduct regular QBRs, forecasting sessions, and sales reviews to ensure sales objectives are met or exceeded.
- Building net new customers through training and education with consultants and installers; maximizing deal registration, inventory availability, and quoting.
- Provide product and sales training to distributor sales teams to ensure they’re enabled and incentivized to sell TP-Link.
- Collaborate internally with Marketing, Product, and B2B Sales teams to align distributor activity with broader go-to-market strategy.
- Monitor shifts in market trends, pricing, and competitor movement, and translate this intelligence into actionable strategies.
- Forecast demand, manage inventory levels, and eliminate gaps to ensure product availability.
- Lead channel-specific promotions and product rollouts.
Benefits
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
