Business Development Manager | Sweet Goods | Bakery

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About The Position

The Manager, Business Development, is responsible for driving sales growth through direct customer engagement and the development of new business opportunities. Reporting to the Vice-President, Business Development, Sweet Goods & Private Label, this role focuses on building and maintaining strong relationships with clients, identifying market trends, and executing strategic initiatives to enhance revenue. The ideal candidate will possess strong sales acumen, excellent communication skills, and a proven ability to lead a sales team to achieve aggressive growth targets.

Requirements

Minimum of 5 years of business development or sales experience, preferably in a direct sales environment.
Bachelor’s degree in business, Marketing, or a related field; or equivalent business experience
Strong understanding of sales processes, methodologies, and best practices with a focus on direct sales channels.
Excellent verbal and written communication skills, with the ability to influence and engage stakeholders at all levels.
Strong analytical abilities to interpret sales data, market trends, and customer insights to inform decision-making.
Proficiency in CRM software, sales analytics tools, and Microsoft Office Suite, particularly Excel and PowerPoint.
Demonstrated ability to meet and exceed sales targets and KPIs.

Responsibilities

Create and implement effective sales strategies to drive growth and maximize revenue from direct sales channels.
Build and maintain strong relationships with key customers and prospects, understanding their needs and providing tailored solutions to enhance satisfaction and loyalty.
Conduct market research and competitive analysis to identify opportunities for growth and recommend strategies for market penetration.
Develop and manage sales forecasts, budgets, and performance metrics to ensure alignment with overall business objectives.
Work closely with marketing, product development, and operations teams to ensure alignment in strategies, product offerings, and customer messaging.
Track and analyze sales performance data to identify trends, measure effectiveness, and adjust strategies as needed to meet targets.
Prepare regular sales reports for senior management, highlighting key achievements, challenges, and strategic recommendations.
Be willing to travel as needed (up to 50%) for client meetings, industry events, and market visits.