Business Development Manager
About The Position
NYALA is a Berlin-based, remote-first, regulated fintech company that is changing the financial technology landscape by building a blockchain tokenization platform. This platform allows businesses to issue fully digital securities on the blockchain in minutes, unlocking capital and connecting with investors across Europe. The Business Development Manager will play a crucial role in helping NYALA grow and become a substantial part of the innovative future of financial technology. The role involves working in a multi-cultural and diverse team, believing in the company's products and services, and contributing to the future of finance.
Requirements
- High proficiency in written and spoken English is required.
- At least 3-5 years of strong relevant experience in marketing and/or tech/finance, especially fintech, software, or blockchain-related.
- Fast-adapting and curious for innovative technologies, specifically blockchain technology.
- Authentic, open, and precise in communication both in- and outbound.
- Well-versed in creating on-point and highly specialized marketing campaigns (LinkedIn/Google Ads/other relevant Social Media).
- Ability to find solutions on a day-to-day basis as well as identifying learnings and implementing efficient changes to further adapt and improve processes.
- Ability to successfully plan and run a project independently.
- Approaching new leads courteously but competitively and offering help to customers in understanding innovative products, processes, and prospects.
- Developing and pursuing new and promising leads.
Nice To Haves
- University degree in Business Administration, Marketing, Communication, or Computer Engineering.
- Proficiency in German.
Responsibilities
- Manage the entire sales process from lead generation to deal closure.
- Qualify inbound leads from website and demo forms.
- Conduct in-depth prospect and company research, and send personalized outreach.
- Develop and refine Ideal Customer Profiles (ICPs), build outbound lists using tools like Apollo, and craft tailored messaging and sequences for each persona.
- Plan and execute multi-channel outbound campaigns, monitor performance, and optimize based on engagement data.
- Conduct sales calls and demos, create custom sales materials such as presentations and pricing proposals, and guide prospects through follow-ups, negotiations, and closing.
- Maintain up-to-date records and activities in our CRM.
- Optimize CRM with automations and custom workflows.
- Track and report on KPIs and campaign performance.
- Plan marketing campaigns.
- Define and setup LinkedIn and Google Ads campaigns.
- Identify relevant keywords, target audiences, and draft ad creatives.
- Monitor ad performance, engagement, and ROI.
- Draft blog posts, whitepapers, and other targeted content.
- Prepare tailored LinkedIn content for the company page and leadership.
Benefits
- Diverse learning and development opportunities with a personalized budget.
- Subsidised BVG membership.
- Subsidised Well-Pass membership.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
