Business Development Manager

Scranton Auto Group•Vernon, CT

5d•Onsite

About The Position

Scranton Motors is seeking an experienced, motivated Business Development Manager (BDM) to lead our Business Development team in Vernon, Connecticut, beginning in October 2026. This is a true management position for someone who knows how to lead people, create accountability, improve processes, and turn customer engagement into measurable dealership results. The Business Development Manager will oversee the day-to-day performance of our Business Development Representatives while working closely with dealership Sales Management to ensure every lead and customer opportunity receives timely, professional, and consistent follow-up. Your team starts the conversation. You make sure the process works.

Requirements

Previous management, supervisory, or team-lead experience
Demonstrated ability to coach and develop employees
Strong verbal and written communication skills
Excellent organizational and follow-up abilities
Comfortable managing performance through measurable goals and KPIs
Strong computer and technology skills
Experience working with CRM or customer-management systems
Ability to identify performance issues and coach toward improvement
Strong customer-service mindset
Professional leadership presence
Ability to work effectively with dealership management
Dependable, accountable, and results-oriented

Nice To Haves

Automotive BDC management experience
Automotive dealership management or supervisory experience
Previous experience managing internet leads and customer follow-up
Experience with automotive CRM platforms
Experience recruiting, onboarding, training, and developing employees
Familiarity with dealership sales processes and performance metrics
Experience managing appointment-setting and customer-engagement teams
Exceptional leaders with relevant customer engagement, inside sales, or business development management experience

Responsibilities

Lead, motivate, and develop the Business Development team
Establish clear daily, weekly, and monthly expectations
Provide ongoing coaching and performance feedback
Conduct regular individual and team performance reviews
Train new Business Development Representatives
Provide continued training for existing team members
Develop communication, appointment-setting, and customer follow-up skills
Recognize strong performance and address performance concerns quickly
Help create a positive, accountable, and team-oriented culture
Participate in recruiting, interviewing, onboarding, and employee development
Respond to incoming internet leads
Handle customer phone inquiries
Communicate with customers by phone, text, and email
Schedule showroom appointments
Confirm upcoming appointments
Follow up on missed appointments
Re-engage unsold customers
Maintain appropriate long-term customer follow-up
Contact customers approaching lease maturity
Reconnect with previous and unassigned customer opportunities
Maintain accurate customer records and notes
Provide professional and consistent communication throughout the customer journey
Monitor key performance indicators such as lead response time, customer contact rate, appointment-setting rate, appointment confirmation, appointment show rate, lead follow-up completion, unsold customer follow-up, lead aging, CRM activity, individual representative performance, and department performance and trends
Monitor daily CRM activity
Review lead status and aging
Ensure customer notes are accurate and complete
Maintain consistent follow-up processes
Review overdue and untouched opportunities
Monitor appointment activity and outcomes
Ensure representatives follow established processes
Identify gaps in workflow
Develop and implement improvements
Maintain accurate reporting for dealership leadership
Coordinate customer appointments with Sales Management
Improve the transition from initial contact to showroom visit
Review appointment results with Sales Management
Identify opportunities requiring management involvement
Improve communication between Business Development and Sales
Analyze customer and lead trends with Sales Management
Support dealership sales objectives
Develop strategies to improve appointment volume and show rates
Ensure customers receive a consistent Scranton Motors experience from first contact through their dealership visit
Take an active role in developing the Business Development team, including ongoing coaching in customer communication, phone skills, text and email communication, appointment setting, objection handling, CRM usage, follow-up techniques, product knowledge, customer experience, time management, lead prioritization, and professional communication