Business Development Manager

Coke Florida Careers•St. Petersburg, FL

12d•Onsite

About The Position

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States. Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR. In 2026, for the 5th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance. As a Coke Florida Business Development Manager, you will be responsible for developing On Premise business through prospecting and new outlet acquisition within an assigned territory. This associate will be responsible for ‘hunting” for new business, acquiring new outlets, setting up new accounts and seamlessly transitioning of outlets to existing routing and replenishment structure. The position may cross multiple facility boundaries.

Requirements

At least 5 years of experience in direct Sales, commission sales and/or Account Management in a large consumer goods organization
Valid driver's license and driving record within MVR policy guidelines
Must have current vehicle liability insurance
Must have a driving record with no major moving violations in the last three (3) years
Must provide and maintain a personal vehicle for use during employee working hours

Nice To Haves

BS/BA degree desired
Must be a true “hunter” with a proven track record acquiring new business and growing the customer base
Proven ability to manage complex customer relationships
On-Premise and Beverage category experience preferred

Responsibilities

Utilize prospecting tools to generate leads
Prospect to secure new, competitive and non-buying accounts
Proactively arrange time in territory to achieve optimum face-to-face selling opportunities
Evaluate outlet opportunities and qualify opportunities to ensure new placement quality, then calculate IRR, if necessary
Propose appropriate brands, packages & equipment to satisfy customer and consumer needs
Generate financial analysis for Customer Marketing Agreements
Determine appropriate sale coverage and replenishment method for on-going account management
Coordinate account set up, initial equipment and product deliveries to ensure customer satisfaction, including follow-up with customer
Enable seamless transition of outlet to existing routing structure
Focus on Bottler’s market goals and activation initiatives
Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations
Work with integrated account team to manage key aspects of the business relationship which crosses multiple customers/divisions
Collaborate with team members to ensure a culture of learning and development exists cross- functionally within the Coke Florida organization