Business Development Manager – VELYS Spine (Canada) | Remote Canada – DePuy Synthes

Johnson & Johnson Innovative Medicine•Markham, ON

9d•CA$94,000 - CA$162,150•Remote

About The Position

This role is responsible for leading the national commercial strategy, capital sales execution, and adoption of the DePuy Synthes VELYS Active Robotic Assistance spine platform across Canada. The position focuses on driving complex, high-value capital partnerships with hospitals and health systems through the successful execution of large-scale, high-investment capital equipment transactions. The Business Development Manager leads the end-to-end sales process for VELYS Active Robotic Assistance, engaging executive, clinical, operational, procurement, and hospital foundation stakeholders to communicate compelling clinical, operational, and economic value. This role requires advanced capital selling expertise, strong business acumen, and the ability to accelerate complex healthcare capital sales cycles by aligning stakeholders early, navigating procurement efficiently, and removing barriers to adoption. In partnership with cross-functional teams, this individual will execute national growth strategies, accelerate market penetration, and support the long-term success of the VELYS Active Robotic Assistance platform across Canada. Johnson & Johnson announced plans to separate its Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes.

Requirements

Minimum of a university/bachelor’s degree or equivalent.
Minimum of 6 years of capital sales experience.
Proven skills in selling capital equipment with record of success as demonstrated by sales target achievement over a period of time.
Proven expertise navigating hospital procurement environments, capital committee structures, executive decision-making processes, and hospital foundation funding pathways.
Strong executive presence with the ability to influence C-suite stakeholders, surgeons, procurement leaders, foundation executives, and healthcare administrators.
Demonstrated ability to shorten complex healthcare capital sales cycles while maintaining strong commercial outcomes and customer alignment.
Extensive experience working with hospital foundations and philanthropic funding partners to support capital equipment acquisition and healthcare infrastructure investments.
Experience developing business cases, ROI analyses, and value-based selling strategies.
Must be proficient with standard computer applications, MS Office, etc.
A valid driver’s license.

Nice To Haves

Experience in spine, robotics, navigation, enabling technologies, or capital medical device sales.
Strong understanding of the Canadian healthcare landscape, hospital procurement processes, and capital budgeting environments.
Highly collaborative leader with the ability to work cross-functionally in a matrixed commercial organization.

Responsibilities

Lead and execute national VELYS Active Robotic Assistance capital sales strategies, including development and closure of large-scale, enterprise-level capital equipment opportunities across Canada.
Drive strategies to shorten complex capital sales cycles through proactive stakeholder alignment, executive engagement, disciplined opportunity management, and early identification of procurement and funding pathways.
Partner with Legal, HCC, Finance, Pricing, Contract Execution, Supply Chain, and Commercial Leadership teams to structure and execute complex commercial agreements aligned to the VELYS Active Robotic Assistance go-to-market strategy.
Present and demonstrate the clinical, operational, and economic value proposition of the VELYS Active Robotic Assistance platform to surgeons, hospital leadership, procurement groups, executive decision-makers, and hospital foundation stakeholders.
Identify and eliminate commercial, operational, and administrative barriers that delay capital purchasing decisions and implementation timelines.
Develop capital selling best practices, capability-building initiatives, and commercial playbooks to improve execution consistency and deal velocity across the sales organization.
Lead strategic account engagement efforts and align executive, clinical, operational, procurement, and hospital foundation stakeholders to drive successful capital sales outcomes.
Serve as the commercial lead for Spine capital deal requests, ensuring alignment with business objectives, compliance standards, and approval requirements.
Collaborate closely with Marketing, Commercial Education, Commercial Strategy Managers and Professional Education teams to support surgeon engagement and platform adoption initiatives.
Assess competitive market dynamics, customer purchasing behavior, and healthcare trends to strengthen commercial positioning and support strategic decision-making.
Provide regular updates to senior leadership regarding pipeline progression, forecast accuracy, business risks, and strategic priorities.
Participate in national sales planning, forecasting activities, and product commercialization planning.