Business Development Manager, Programmatic Demand Partnerships

Newsweek

8d • $80,000 - $130,000

About The Position

Newsweek is a global media organization with a history of earning audience trust for over 90 years, reaching 100 million people monthly across various platforms. Adprime is a rapidly growing health platform and ad exchange focused on connecting demand-side buyers with high-quality, compliant health media. We are seeking a business development professional to expand our demand-side ecosystem by onboarding DSP partners, nurturing existing relationships, and contributing to product development to better serve buyers.

Requirements

• 4+ years in ad tech business development, with a focus on demand-side partnerships and a track record of hitting revenue targets.
• Demonstrated success recruiting and growing DSP or agency trading desk relationships that resulted in measurable spend volume.
• Deep understanding of the programmatic ecosystem, including DSP operations, RTB, PMPs, and exchange dynamics.
• Familiarity with healthcare provider and consumer targeting, first-party data applications, and relevant compliance considerations (HIPAA, NAI, etc.).
• Revenue-driven mindset with strong pipeline management and closing ability.
• Excellent communication and presentation skills; comfortable engaging technical and senior stakeholders alike.
• Ability to synthesize client feedback into clear, prioritized product recommendations.
• Working knowledge of DSP campaign setup, analytics, and data integrations.
• CRM proficiency (Salesforce, HubSpot) and comfort with reporting and analytics platforms.

Nice To Haves

• Existing relationships with DSPs, agency trading desks, or healthcare-focused buying platforms
• Experience partnering with product teams to influence ad tech features or buyer-facing workflows.

Responsibilities

• Own a quarterly and annual spend target tied to demand-side revenue transacted through the Exchange.
• Build and manage a pipeline of DSP prospects and progress them from outreach through active integration and spend.
• Track partner spend performance and report against revenue KPIs, escalating risks and opportunities proactively.
• Identify and target DSPs — including agency trading desks, independent DSPs, and healthcare-focused buying platforms — that are a strong fit for our Exchange inventory.
• Lead commercial conversations, negotiate integration terms, and drive DSPs through the technical onboarding process in partnership with AdOps.
• Develop onboarding materials, playbooks, and resources that accelerate time-to-spend for new demand partners.
• Serve as the primary point of contact for connected DSP partners, maintaining regular communication to understand buying behavior, inventory preferences, and campaign goals.
• Proactively surface relevant inventory, PMP opportunities, and first-party data capabilities to match partner demand and encourage continued spend.
• Identify and resolve barriers to spend — whether technical, commercial, or related to inventory quality — in collaboration with internal teams.
• Drive upsell and expansion opportunities within the existing demand partner base.
• Act as the voice of the demand-side buyer, synthesizing feedback from DSP partners into clear, actionable product recommendations.
• Collaborate with Product and Engineering teams to influence the roadmap, with a focus on features, reporting, and integrations that improve buyer experience and drive incremental spend.
• Help define and validate requirements for tools and capabilities that address real gaps identified through partner conversations.
• Stay current on programmatic industry trends, DSP ecosystem developments, HCP/DTC targeting practices, and evolving data privacy and compliance requirements.
• Use competitive insights to refine positioning and identify new demand-side opportunities.

Benefits

• Salary range: $80k-130k based on experience
• Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed