Business Development Manager – North America

IntelliPro Group Inc.•Palo Alto, CA

1d•Remote

About The Position

Starti.ai is an AI-driven user acquisition and Connected TV advertising company helping global advertisers scale performance in a rapidly changing mobile marketing landscape. As privacy changes such as ATT and Privacy Sandbox reshape user acquisition, we are building smarter, outcome-driven solutions for mobile advertisers, gaming publishers, and performance marketing teams. We are expanding our presence in North America and are looking for a highly connected Business Development Manager to help us build strategic relationships with leading mobile game publishers, fintech advertisers, and performance-driven brands. The Business Development Manager – North America will own strategic business development across the U.S. and Canadian markets, with a strong focus on mobile gaming, app marketing, user acquisition, and emerging CTV opportunities. This role is ideal for a commercially driven professional with deep experience in the mobile advertising ecosystem, strong relationships with top-tier advertisers or publishers, and a proven track record of winning and growing enterprise-level accounts. You will be responsible for identifying opportunities, building senior-level relationships, closing direct partnerships, and representing Starti.ai in the North American market.

Requirements

3–8+ years of business development, sales, partnerships, or strategic account experience in mobile advertising, AdTech, app marketing, or performance marketing.
Prior experience at a leading mobile advertising, mobile measurement, or user acquisition platform such as AppLovin, ironSource/Unity, Moloco, Liftoff, Adjust, AppsFlyer, Singular, Digital Turbine, Tapjoy, Chartboost, Vungle, or similar companies.
Strong understanding of the mobile advertising ecosystem, including user acquisition, programmatic advertising, performance marketing, campaign optimization, attribution, and advertiser budget allocation.
Proven track record of opening, closing, and scaling enterprise-level advertiser or publisher relationships.
Existing network of contacts within North American mobile gaming publishers, app advertisers, or fintech/crypto advertisers.
Ability to engage senior stakeholders and build trust with executive-level decision-makers.
Excellent communication, presentation, negotiation, and relationship-building skills.
Strong understanding of North American business culture and the ability to operate independently in a remote environment.
Native or near-native English communication skills.

Nice To Haves

Existing relationships with top mobile game publishers, including companies such as EA, Zynga, Scopely, Activision Blizzard, PLAYSTUDIOS, Onesoft, or similar publishers.
Existing relationships with fintech or crypto advertisers such as Coinbase, Robinhood, Kraken, Binance, or similar companies.
Experience working with direct advertiser budgets, strategic partnerships, or exclusive campaign deals.
Familiarity with AI-driven user acquisition, CTV advertising, cross-platform advertising, PC/console gaming campaigns, or Web3 marketing.
Knowledge of privacy-related changes affecting mobile advertising, including ATT, Privacy Sandbox, CCPA, and CPRA.
Experience speaking at or attending major industry events such as GDC, MAU, SiGMA, App Promotion Summit, or similar conferences.

Responsibilities

Lead business development efforts across North America, with a focus on top mobile game publishers, app advertisers, and performance marketing teams.
Build and maintain relationships with senior decision-makers, including CMOs, Heads of User Acquisition, Growth Leads, and Marketing Executives.
Own the full sales and partnership lifecycle, from prospecting and relationship development to negotiation, closing, and long-term account growth.
Develop strategic partnerships with leading mobile game publishers in the U.S. and Canada, with a goal of expanding coverage across top-ranked publishers.
Identify and close direct opportunities with fintech, crypto, and other high-growth app advertisers.
Secure direct budgets, pilot campaigns, and long-term strategic partnerships.
Provide market feedback to internal product, strategy, and leadership teams based on advertiser demand, competitive trends, and privacy-related market changes.
Represent Starti.ai at major industry events, including GDC, MAU, SiGMA, and other mobile advertising, gaming, and performance marketing conferences.
Help shape Starti.ai’s North American go-to-market strategy and strengthen the company’s brand presence in the region.