Business Development Executive- Group Benefits
About The Position
Westland Insurance Group Ltd. is seeking a driven, relationship-focused sales professional to accelerate the growth of its national Group Benefits division. As a Business Development Executive, you will identify, develop, and secure new employee group benefits business opportunities across Canada. This is a high-impact sales role focused on generating new logo wins, expanding market presence, and strengthening client relationships while collaborating closely with internal teams. You will leverage your knowledge of the Canadian employee benefits landscape to build strong client relationships, identify new business opportunities, and provide consultative support on group benefits solutions, including health, dental, disability, and life products. This position is a hybrid role based in Burlington, ON, with travel as required.
Requirements
- 5+ years of experience in business development, sales, or client acquisition in the group insurance or employee benefits industry
- Proven ability to meet or exceed B2B sales targets
- Experience developing new business opportunities specifically within the employee benefits/group benefits industry
- Leverage knowledge of group benefits products and industry trends to support client conversations
- Strong understanding of group benefits products (health, dental, life, disability)
- Excellent communication, negotiation, and presentation skills
- Proficiency in CRM systems and Microsoft Office Suite
- Life licensed (LLQP) in your home province
- High-energy, resilient, and growth-oriented mindset
- Strong relationship-building skills and consultative approach
Nice To Haves
- Industry designations such as CEBS or GBA considered strong assets
Responsibilities
- Identify and pursue new business opportunities through outreach, networking, inbound leads, and digital channels
- Meet and exceed individual sales targets within the Group Benefits division
- Develop and manage a strong pipeline using CRM tools with accuracy and clarity
- Conduct discovery conversations to assess client needs and recommend solutions
- Prepare and deliver proposals and sales presentations to decision makers
- Collaborate with Marketing, Underwriting, and carrier partners to develop effective strategies
- Close new logo deals aligned with company goals and compliance requirements
- Stay current with industry trends and Westland’s suite of benefits products
- Represent Westland at conferences, networking events, and industry sessions
- Ensure smooth onboarding and handoff of new clients to Account Managers
Benefits
- Financial assistance is available for approved work-related training and development programs, including courses, seminars, and conferences that support your professional growth.
- An open, flexible and welcoming workplace
- Plenty of opportunities to grow and learn
- Autonomy to drive your own success
- Be part of our inclusive culture, alongside an extraordinarily talented community with diverse backgrounds
- A total rewards program that supports your financial, physical, and mental wellbeing
- Flexible paid Values Days to celebrate days important to you
- Paid Volunteer Days as part of Amplifying Communities, supporting causes that matter most
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
