Business Development Director | Home Health & Hospice
About The Position
Puget Sound Home Health & Hospice of Thurston County is seeking a Marketing and Community Relations Business Development Director to lead and grow its referral network, drive census development, and expand community partnerships across Thurston County. This role is ideal for a healthcare sales leader or home health/hospice business development professional who thrives on relationship building, strategic growth, and community engagement. The employer for this position is The Pennant Group, Inc., a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities. They are building Washington’s premier Home Healthcare agency through exceptional human beings, innovative processes, and accountability to patient care. They are the leading Home Health provider in Pierce County, Washington, and have been providing quality care for over 25 years. Their team is committed to providing "life changing service" to patients and the community through collaboration with community partners and local hospitals. They have received a Four Star Quality Rating from Medicare and Medicaid services, as well as the National Quality Approval Seal awarded by the Joint Commission.
Requirements
- 3+ years of healthcare marketing / business development experience (Home health, hospice, or post-acute strongly preferred)
- Proven success in relationship-based sales and referral growth
- Strong knowledge of healthcare referral networks
- Excellent communication, negotiation, and presentation skills
- Ability to work independently while driving measurable results
- Valid driver’s license and reliable transportation
- Ability to travel within Thurston County and surrounding areas
- Ability to work in a fast-paced, relationship-driven environment
Nice To Haves
- Bachelor’s degree in Marketing, Business, or related field
- Experience with Medicare/Medicaid and managed care environments
Responsibilities
- Develop and execute marketing strategies to increase referrals and patient census
- Build and maintain strong relationships with physicians, hospitals, SNFs, ALFs, and community partners
- Identify new referral sources and market opportunities
- Support growth of home health and hospice programs
- Represent the organization in the community through events, meetings, and outreach
- Promote services to healthcare providers, case managers, and discharge planners
- Maintain a strong presence and reputation as a trusted healthcare partner
- Partner with the Executive Director to establish growth goals and volume projections
- Conduct ongoing market analysis and competitive positioning
- Develop and implement targeted marketing plans
- Lead and support members of the marketing / intake / outreach team (as applicable)
- Provide guidance, coaching, and performance oversight
- Assist with negotiation and management of referral relationships and payer contracts
- Maintain awareness of managed care, Medicare, and Medicaid environments
- Work closely with clinical leadership (Director of Nursing) to align growth with care delivery
- Support development of specialty programs and service lines
- Monitor and report on marketing ROI and effectiveness
Benefits
- Medical, Dental, and Vision coverage with HSA and FSA
- Free telehealth programs for convenient access to care
- Paid holidays, sick leave, and PTO to promote work-life balance
- 401(k) with company match
- Paid Life and AD&D insurance
- Mileage reimbursement
- Tuition reimbursement
- Employee Assistance Program
- Emergency fund access
- Referral bonuses
- A fun, collaborative, and supportive team environment
- Opportunities to advance into leadership, strategic development, or regional roles
- Comprehensive training, tuition reimbursement, and mentorship
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What This Job Offers
Job Type
Full-time
Career Level
Director
