Business Development Director | Home Health & Hospice
Puget Sound Home Health of King County•Tacoma, WA
•Hybrid
About The Position
Puget Sound Home Health & Hospice of Thurston County is seeking a Marketing and Community Relations Business Development Director to lead and grow our referral network, drive census development, and expand community partnerships across Thurston County. This role is ideal for a healthcare sales leader or home health/hospice business development professional who thrives on relationship building, strategic growth, and community engagement. The position offers a base salary between $95,000 and $115,000 annually.
Requirements
- 3+ years of healthcare marketing / business development experience (Home health, hospice, or post-acute strongly preferred)
- Proven success in relationship-based sales and referral growth
- Strong knowledge of healthcare referral networks
- Excellent communication, negotiation, and presentation skills
- Ability to work independently while driving measurable results
- Valid driver’s license and reliable transportation
- Ability to travel within Thurston County and surrounding areas
- Ability to work in a fast-paced, relationship-driven environment
Nice To Haves
- Bachelor’s degree in Marketing, Business, or related field
- Experience with Medicare/Medicaid and managed care environments
Responsibilities
- Develop and execute marketing strategies to increase referrals and patient census
- Build and maintain strong relationships with physicians, hospitals, SNFs, ALFs, and community partners
- Identify new referral sources and market opportunities
- Support growth of home health and hospice programs
- Represent the organization in the community through events, meetings, and outreach
- Promote services to healthcare providers, case managers, and discharge planners
- Maintain a strong presence and reputation as a trusted healthcare partner
- Partner with the Executive Director to establish growth goals and volume projections
- Conduct ongoing market analysis and competitive positioning
- Develop and implement targeted marketing plans
- Lead and support members of the marketing / intake / outreach team (as applicable)
- Provide guidance, coaching, and performance oversight
- Assist with negotiation and management of referral relationships and payer contracts
- Maintain awareness of managed care, Medicare, and Medicaid environments
- Work closely with clinical leadership (Director of Nursing) to align growth with care delivery
- Support development of specialty programs and service lines
- Monitor and report on marketing ROI and effectiveness
Benefits
- Medical, Dental, and Vision coverage with HSA and FSA
- Free telehealth programs for convenient access to care
- Paid holidays, sick leave, and PTO to promote work-life balance
- 401(k) with company match
- Paid Life and AD&D insurance
- Mileage reimbursement
- Tuition reimbursement
- Employee Assistance Program
- Emergency fund access
- Referral bonuses
- A fun, collaborative, and supportive team environment
- Opportunities to advance into leadership, strategic development, or regional roles
- Comprehensive training, tuition reimbursement, and mentorship
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
