Business Development Director - Lead Generation

Qualfon•,

5d•$70,000 - $80,000

About The Position

We are seeking a highly motivated, results-driven Business Development Director to drive top-of-funnel pipeline generation across our portfolio of customer acquisition and demand generation solutions, including Virtual Sales Centers, Lead Generation Programs, and Digital Marketing Solutions. This role is responsible for identifying, engaging, and qualifying prospective enterprise and mid-market clients while creating high-quality sales opportunities for the executive sales team. The Business Development Director will focus exclusively on outbound prospecting, relationship development, discovery conversations, and appointment setting. The ideal candidate is an energetic hunter with exceptional prospecting skills who thrives on opening doors, generating qualified meetings, and building a predictable pipeline of new business opportunities.

Requirements

Bachelor's degree in Business, Marketing, Communications, or related field preferred.
5+ years of business development, lead generation, SDR, BDR, inside sales, or outbound prospecting experience.
Proven success generating qualified enterprise sales opportunities.
Experience selling or supporting one or more of the following: Lead Generation Services, Outsourced Sales, Virtual Sales Centers, Digital Marketing, Demand Generation, BPO Services, Marketing Services.
Strong executive communication skills.
Excellent phone, email, LinkedIn, and virtual presentation skills.
Experience using Salesforce, HubSpot, Microsoft Dynamics, or similar CRM platforms.
Highly organized with strong time management and pipeline management skills.

Nice To Haves

Experience prospecting into enterprise and mid-market organizations.
Knowledge of account-based marketing (ABM) and multi-channel outreach strategies.
Experience using sales engagement platforms such as Salesloft, Outreach, Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar tools.
Experience collaborating with account executives in a team-selling environment.

Responsibilities

Develop and execute outbound prospecting strategies to generate qualified sales opportunities.
Identify and research target accounts across multiple industries.
Engage C-level executives and senior decision-makers including CEOs, CMOs, CROs, COOs, VPs of Sales, Sales Operations leaders, and Marketing executives.
Generate qualified meetings through outbound calls, email campaigns, LinkedIn outreach, referrals, networking, and industry events.
Conduct initial discovery conversations to understand prospect needs, business challenges, and growth initiatives.
Qualify opportunities using established sales qualification methodologies before transitioning opportunities to senior sales executives.
Maintain a consistent pipeline of qualified opportunities that supports company revenue objectives.
Identify organizations with a strong fit for the company's solutions.
Gather key business intelligence including current sales and marketing initiatives, buying timelines, budget indicators, and decision-making processes.
Document qualification details and next steps within CRM.
Schedule introductory meetings between qualified prospects and executive sales leadership.
Ensure smooth handoff of opportunities while remaining engaged as needed during early sales discussions.
Build credibility and trusted relationships with prospective clients during early engagement.
Maintain regular follow-up with prospects through structured outreach campaigns.
Collaborate with marketing to execute lead nurturing and demand generation initiatives.
Work closely with sales leadership to refine target account strategies and messaging.
Monitor industry trends, competitive activity, and emerging customer acquisition technologies.
Share prospect feedback and market insights with leadership to improve messaging and campaign effectiveness.
Represent the company at selected conferences, networking events, and customer meetings.