Business Development Consultant

Sun LifeEdmonton, AB
CA$80,000 - CA$128,000Hybrid

About The Position

The Business Development Consultant (BDC) is responsible for recruiting, onboarding, coaching, and developing experienced advisors. This role plays a crucial part in helping advisors grow their businesses by supporting them in building and expanding a holistic financial services practice that includes life and health insurance and wealth products. The BDC will contribute to the overall success of the District and report to the District Manager (DM), collaborating with the district and regional team. The role emphasizes coaching for growth, consulting with experienced advisors, a sales-driven and strategic mindset, strong knowledge of financial services and products, and a focus on relationships. The company is looking for individuals who are encouraged, empowered, and challenged to be their best selves, working with dynamic colleagues and leaders who inspire potential. The opportunity is to make a difference in the lives of individuals, families, and communities.

Requirements

  • Business acumen, strong product knowledge (insurance and wealth); good understanding of the local market.
  • Strong sales management and business development skills.
  • Strong mentoring, coaching, performance management, and influencing skills.
  • Strong communication (presentation, written and verbal) and relationship-building skills.
  • Forward thinking, goal-oriented with a focus on achieving targets.
  • Previous experience leading people through large-scale change within a matrix environment.
  • Business planning and management skills.
  • Strong working knowledge of the regulatory environment in which Sun Life Financial Distribution operates.
  • Ability to manage a successful performance management process in a sales culture.
  • University degree with a minimum of 5 years of related experience within the financial services industry.
  • Must hold a valid Life Insurance Agent’s license in the province in which your Financial Centre is located.
  • Must hold a valid Mutual Fund license.
  • Must have completed the Branch Manager’s Course Examination and satisfy the experience required to become registered as a mutual fund branch manager with the appropriate provincial securities commission.
  • Must be in good standing with applicable regulators.

Nice To Haves

  • A professional financial services designation would be an asset.
  • Professional designation(s) in financial services.
  • Previous experience in an advisor role.
  • Previous people leadership experience.

Responsibilities

  • Source new and experienced candidates with established practices for the Sun Life advisor role or to join an advisor team, through community contacts and other sources of referrals.
  • Maintain regular contact with referral sources, including advisors, centres of influence, and other community partners.
  • Actively oversee the successful execution of a new advisor's onboarding plan, in collaboration with the District team.
  • Partner with the Recruiting Consultant (RC), DM, and Business Development Partner (BDP) to participate in recruiting events, such as career fairs.
  • Support experienced advisors to deliver on holistic business results (i.e., grow insurance and wealth sales, Clients, assets, etc.) by providing coaching, training, and consulting on market identification, sales planning, and joint field work.
  • Guide and direct advisors to the partners and resources at head office that support their business practice, specialized training, and processes (e.g., Centre of Excellence Teams).
  • Coach and support experienced Advisors to deliver on business results; support advisors in creating business plans, proposals, business solutions, and implementation plans to achieve business results.
  • Provide coaching and training to build skills and knowledge and address gaps, to help advisors meet their plans/targets and to align with compliance and other requirements.
  • Run business assessments to identify opportunities and support advisors to improve business performance and Client engagement.
  • Lead adoption of new business process changes, supporting advisors through implementation.
  • Monitor and manage the performance of experienced advisors and ensure alignment to business targets.
  • Deliver business results consistent with District and regional targets (sales growth, productivity, client engagement).
  • Oversee required measures to support the District Manager in ensuring compliant operations for experienced advisors.
  • Provide oversight and support for corrective action of market conduct audits.
  • Work closely with the BDP and advisors transitioning from developing advisor to other advisor segments with emphasis on practice management, coaching including business planning, effective joint field work, best practices, digital tool adoption, and other methods to grow their practice.
  • Partner with BDP to develop the skills and competencies of Graduate advisors, identify potential candidates for Associate Advisors or Alliance opportunities.
  • Achieve key metrics related to recruiting and production.

Benefits

  • Attractive compensation package.
  • Market-competitive total compensation package, including a base salary and variable incentive.
  • Eligible to participate in a sales incentive plan with industry-leading incentive payout opportunities.
  • Supportive, flexible, and inclusive work environment.
  • Company promotes health, wellness, and work/life balance.
  • Reputable organization with over 150 years of history.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service