About The Position

PlusOne Bio, a U.S. subsidiary of Pluslife, is developing and commercializing molecular diagnostic opportunities in the United States. The company combines Pluslife’s molecular diagnostics platform and product capabilities with an entrepreneurial, locally focused approach to identifying and building new U.S. market opportunities. The Business Development Associate will help build PlusOne Bio’s U.S. business. This is not a traditional sales role with an established territory, customer list, or playbook. The associate will explore potential applications, care settings, and customer segments for molecular point-of-care testing; validate opportunities with customers; and develop promising opportunities into qualified commercial pipeline. Success means translating technology capabilities into market hypotheses, customer evidence, validated needs, target accounts, and qualified commercial opportunities, while continually improving the company’s understanding of the U.S. market.

Requirements

  • Bachelor’s degree or equivalent relevant experience.
  • Strong research, analytical, problem-solving, and communication skills.
  • Ability to learn molecular diagnostics and healthcare workflows quickly.
  • Confidence engaging new customers and developing professional relationships.
  • Entrepreneurial mindset and interest in building rather than simply executing an established process.
  • Comfort with ambiguity, changing priorities, and learning through experimentation.
  • Ability to take ownership and move from research to action without detailed instructions.
  • Resourcefulness, curiosity, persistence, and willingness to challenge assumptions.
  • Ability to learn scientific and technical concepts quickly and communicate them clearly.
  • Ability to build credible relationships with different healthcare stakeholders.
  • Flexibility combined with strong organization, follow-through, and execution discipline.

Nice To Haves

  • Relevant experience or education in molecular diagnostics, IVD, point-of-care testing, biotechnology, healthcare, medical devices, business development, or market development.

Responsibilities

  • Explore new markets and use cases for molecular point-of-care testing and develop testable market hypotheses.
  • Validate opportunities through market research and conversations with clinicians, laboratory professionals, healthcare operators, potential customers, and other relevant stakeholders.
  • Identify and prioritize target accounts and map relevant decision-makers and influencers.
  • Conduct customer discovery to understand diagnostic workflows, unmet needs, alternatives, adoption barriers, and decision processes.
  • Develop promising customer conversations into well-defined commercial opportunities with clear needs, evidence, stakeholders, barriers, and next steps.
  • Capture market insight and customer feedback to help refine PlusOne Bio’s U.S. commercial priorities.
  • Maintain disciplined account, opportunity, CRM, and follow-up management.
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