Business Development Associate
About The Position
WGSN is seeking a highly motivated, commercially driven Business Development Associate to join its North America New Business team in New York, NY. This predominantly outbound prospecting role focuses on opening doors, building relationships, and creating new business opportunities through personalized campaigns across phone, email, LinkedIn, and other channels. The associate will also qualify and manage inbound marketing leads, ensuring each opportunity receives a high-quality experience. Working closely with Business Development Managers, the associate will develop expertise in WGSN’s products and value proposition and help leading brands make future-focused business decisions. The role contributes directly to the growth of WGSN’s new business pipeline. Compensation is $65,000–$70,000 base salary plus commission. WGSN is a global consumer trend forecasting company whose services cover consumer insights, beauty, consumer technology, fashion, interiors, lifestyle, food and drink forecasting, data analytics, and expert advisory. The company describes its work as helping brands create the right products at the right time for tomorrow’s consumer.
Requirements
- At least 1 year of experience in sales, business development, SDR/BDR, or a similar outbound prospecting role.
- Genuine interest in outbound sales and generating new business opportunities.
- Confidence making cold calls and engaging senior decision-makers.
- Strong written and verbal communication skills, including the ability to personalize outreach at scale.
- Resilient, proactive mindset and ability to thrive in a fast-paced, target-driven environment.
- Curiosity, coachability, and a strong desire to learn and improve.
- Track record of meeting or exceeding performance targets.
Nice To Haves
- Experience using Salesforce, Sales Navigator, ZoomInfo, or similar sales technologies.
Responsibilities
- Own outbound prospecting across a targeted portfolio of accounts using cold calling, email, LinkedIn, and personalized outreach.
- Research prospective companies, stakeholders, and industries to create tailored campaigns for executive decision-makers.
- Qualify inbound marketing leads and convert them into high-quality sales opportunities.
- Book qualified discovery meetings for the New Business team and meet or exceed pipeline targets.
- Develop account-based prospecting strategies for strategic enterprise and mid-market accounts.
- Collaborate with Marketing and Sales to optimize campaigns and messaging.
- Maintain accurate account and activity data in Salesforce.
- Test, refine, and improve prospecting approaches to maximize engagement and conversion.
- Represent WGSN by articulating its commercial value proposition and thought leadership.
Benefits
- 15 days of vacation per year, with an additional day for each year of service up to 20 days.
- 12 observed federal holidays.
- 6 weeks of paid parental leave.
- 401(k) retirement savings plan with a 50% company match on the first 6% contributed by employees.
- Dental and vision plans through MetLife.
- Health care coverage through Anthem and Blue Cross Blue Shield.
- Life insurance, AD&D, and short- and long-term disability coverage at no cost to eligible employees.
- Mental health resources, including an Employee Assistance Program and, for employees enrolled in an Anthem medical plan, inpatient, outpatient, and virtual care.
- Flexible benefits that employees can tailor to their personal needs.
- Awards schemes that recognize and reward employee achievements.
- Flexible, hybrid, and agile working arrangements; full remote working is not offered.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
