Business Development and Marketing Manager

Harlingen Medical Center • Harlingen, TX

1d • Onsite

About The Position

We are seeking a Marketing Business Development Manager, also referred to as a Business Development & Marketing Manager for our Public Relations department. The Marketing Business Development Manager plays a strategic role in promoting hospital services, expanding market presence, brand awareness and fostering relationships that increase patient volume and revenue, while coordinating across departments to ensure aligned messaging and goals.

Requirements

• Bachelor's Degree in Marketing, Business, Communications or related field required
• At least 3 years in related field (business development and/or marketing, communications, PR) required
• Strong writing, social media, communication, and leadership skills required
• Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.

Nice To Haves

• Healthcare management experience preferred
• Minimum 2 years of experience in acute care setting strongly preferred
• Experience with project/program management strongly preferred
• Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research

Responsibilities

• Develop and implement marketing and business development strategies that align with the hospital’s goals, focusing on service line growth and community outreach
• Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion
• Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition
• Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital’s visibility and reputation
• Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community
• Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results
• Manages all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth
• Partners with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and tracks growth metrics by program, service line, and physician

Benefits

• Health, dental, and vision insurance options
• Paid vacation, sick time and holidays
• Bereavement leave, FMLA and other leave options
• Employer 401K options
• Tuition reimbursement options
• Life, disability, and other insurance options
• Many other amazing benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level