Marketing and New Business Development Representative

New Charter Technologies • Frisco, TX

1d • Onsite

About The Position

The Marketing and New Business Development Representative at CTSI, a New Charter Company, is an on-site position based in Lubbock, TX or Frisco, TX. This role is crucial for driving revenue growth through proactive lead generation, pipeline development, and client engagement. The representative will collaborate with sales leadership, utilize CRM platforms, and execute outbound campaigns across phone, email, and in-person channels to generate qualified opportunities and build a strong pipeline. Key responsibilities include maintaining professionalism, integrity, and confidentiality, consistently executing outreach strategies, managing lead activity and data with precision, and contributing to marketing-driven pipeline growth. The role requires strong communication and organizational discipline, with an emphasis on accountability for activity levels and results, and proactively identifying opportunities to improve performance and exceed lead generation targets. New Charter Technologies is committed to investing in its people through growth and learning initiatives, employee benefits, and fostering an inclusive environment where diverse backgrounds and perspectives are valued.

Requirements

• High School Diploma
• Strong verbal and written communication skills
• Ability to initiate conversations and build rapport
• Self-motivated with a results-driven mindset

Nice To Haves

• College experience preferred
• Marketing, Business, Communications, or related experience preferred
• Confidence in outbound communication (phone, email, in-person)
• Ability to initiate conversations and quickly build rapport
• Basic understanding of sales processes and lead qualification
• Proficiency with computers, CRM systems, and digital tools
• Strong organizational and time management skills
• Familiarity with lead generation and business development strategies
• Understanding of digital marketing as it relates to pipeline growth
• Working knowledge of the technology industry

Responsibilities

• Identify, research, and target prospective clients within defined markets
• Execute outbound prospecting efforts including calls, emails, and events
• Build and maintain a consistent pipeline of new business opportunities
• Qualify leads and coordinate hand-off to sales team or leadership for closing
• Develop and maintain prospect databases and CRM records with accurate activity tracking
• Establish initial relationships with decision-makers and key influencers
• Support and participate in networking events, trade shows, and industry functions to generate new contacts
• Collaborate with leadership to refine targeting strategies and outreach campaigns
• Support marketing campaigns and outreach initiatives
• Track campaign effectiveness and lead conversion metrics
• Assist in developing targeted campaigns designed specifically for lead generation
• Contribute content and ideas for email campaigns, outreach messaging, and digital engagement
• Support website and social media updates with a focus on driving inbound leads
• Coordinate with vendors and partners on co-marketing initiatives that produce measurable business opportunities
• Help track and report on campaign effectiveness, lead conversion, and ROI

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 501-1,000 employees