Marketing and New Business Development Representative

New Charter Technologies•Lubbock, TX

1d•Onsite

About The Position

At CTSI, a New Charter Company, we are seeking a Marketing and New Business Development Representative in Lubbock, TX or Frisco, TX to drive revenue growth through proactive lead generation, pipeline development, and client engagement. This is an on-site position based in Lubbock, TX or Frisco, TX. In this role, you will collaborate with sales leadership, utilize CRM platforms, and execute outbound campaigns across phone, email, and in-person channels to generate qualified opportunities and build a strong pipeline. You will maintain professionalism, integrity, and confidentiality while representing the company positively in all interactions. To be successful in this role, you will consistently execute outreach strategies, manage lead activity and data with precision, and contribute to marketing-driven pipeline growth while maintaining strong communication and organizational discipline. You will demonstrate accountability for your activity levels and results, proactively identifying opportunities to improve performance and exceed lead generation targets. New Charter is building a caliber of business the IT industry hasn't yet seen, serving small-to-medium sized businesses in 10+ industries across North America, and delivering best-in-class technology solutions. New Charter Technologies invests in its people through growth and learning initiatives, employee benefits, and company innovation, and is committed to developing fulfilling career paths for all contributors. The teams are dedicated to pioneering breakthrough technologies, disruptive solutions, and transformative strategies, fostering an environment where bold ideas take flight and creativity knows no bounds. New Charter Technologies embraces the idea that every individual brings something special to the table, with each team member playing a crucial role in collective success. They are looking for driven and passionate people who are excited to work in an incredibly rewarding environment, ready to learn, be inspired, solve problems, and grow professionally.

Requirements

High School Diploma
Strong verbal and written communication skills
Ability to initiate conversations and build rapport
Self-motivated with a results-driven mindset

Nice To Haves

College experience preferred
Marketing, Business, Communications, or related experience preferred
Confidence in outbound communication (phone, email, in-person)
Ability to initiate conversations and quickly build rapport
Basic understanding of sales processes and lead qualification
Proficiency with computers, CRM systems, and digital tools
Strong organizational and time management skills
Familiarity with lead generation and business development strategies
Understanding of digital marketing as it relates to pipeline growth
Working knowledge of the technology industry
Ability to analyze prospects and identify business opportunities

Responsibilities

Identify, research, and target prospective clients within defined markets
Execute outbound prospecting efforts including calls, emails, and events
Build and maintain a consistent pipeline of new business opportunities
Qualify leads and coordinate hand-off to sales team or leadership for closing
Develop and maintain prospect databases and CRM records with accurate activity tracking
Establish initial relationships with decision-makers and key influencers
Support and participate in networking events, trade shows, and industry functions to generate new contacts
Collaborate with leadership to refine targeting strategies and outreach campaigns
Support marketing campaigns and outreach initiatives
Track campaign effectiveness and lead conversion metrics
Assist in developing targeted campaigns designed specifically for lead generation
Contribute content and ideas for email campaigns, outreach messaging, and digital engagement
Support website and social media updates with a focus on driving inbound leads
Coordinate with vendors and partners on co-marketing initiatives that produce measurable business opportunities
Help track and report on campaign effectiveness, lead conversion, and ROI