Business Development and Digital Marketing Leader

Ultimate Technologies Group•Fishers, IN

2d•Onsite

About The Position

The Business Development and Digital Marketing Leader drives revenue by combining strategic, high-value client acquisition with digital brand positioning. They are responsible for merging marketing efforts with sales goals to accelerate growth.

Requirements

Bachelor's in Marketing, Business, or a related field
Minimum 2 - 5 years of experience doing business development and digital marketing
Comfortable with their results being visible (i.e. leads generated)
Must stay ahead of trends in digital marketing to ensure UTG is always leveraging the best tools
Experience with understanding how businesses work and how marketing tools can help achieve business outcomes
Must have a working understanding of The Challenger Sale and marketing messaging methodology
Must have worked in the technology industry
Strong communication and collaboration internally and externally
Comfortable in a fast-growing, scaling company

Responsibilities

Digital Marketing: Successfully manage campaigns, email outreach cadences, marketing automation, and CRM optimization
Align all marketing messaging consistent with the brand, ICP, and personas
Work with marketing agency and CEO on marketing strategy
Plan and execute all aspects of digital marketing including content writing, posting content in various formats from social media to blogs
Work with the sales team to develop sales and marketing collateral
Support marketing and sales events
Business Development: Leverage ZoomInfo to mine data and Hubspot to manage campaigns to potential customers and current customers
Lead events to network and develop relationships and business for UTG
Quickly hand off opportunities to the appropriate Sales team member to speed sales cycle and keep customer engaged
Respond immediately to customers who respond to our outreach efforts