Business Analytics Lead
About The Position
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Marketing organization, you will be based in one of the Marketing Hub Locations listed. The Business Analytics Lead serves as a key liaison between Line of Business (LOB) Growth Marketing, Operations Excellence (Ops Ex), Customer Information Management (CIM) Technology, and Product Owners (POs). This role is responsible for translating complex audience targeting needs into scalable data solutions and business technical designs, ensuring marketing initiatives are executed accurately, efficiently, and on schedule. The successful candidate will provide strategic consultation on audience development, data requirements, and delivery planning while driving alignment across business and technology partners to support effective marketing campaigns and customer engagement strategies.
Requirements
- University / college degree, with 5+ years of industry-relevant experience.
- Specific certifications are often required.
- In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Nice To Haves
- Analytical Thinking
- Business Intelligence (BI)
- Concept Development
- Data-Driven Decision Making
- Data Integration
- Market Research
- Performance Metrics
- Qualitative Research
- Strategic Planning
- Analytical Thinking
- Business Acumen
- Business Analytics
- Consulting
- Decision Making and Critical Thinking
- Effective Communications
- Emerging Technologies
Responsibilities
- Partner with Growth Marketing and Ops Ex teams to understand complex audience targeting requirements and campaign objectives.
- Establish clear delivery timelines, recommend key milestones, and provide guidance on audience readiness to support successful marketing treatment execution.
- Serve as a trusted advisor to business stakeholders, ensuring alignment between marketing goals, operational capabilities, and data availability.
- Consult with business partners to gather, evaluate, and document audience business requirements.
- Translate business needs into clear, actionable technical requirements for CIM Technology teams and Product Owners.
- Develop and support business technical designs for audience creation across customer lists and CIM platforms.
- Ensure audience solutions support accurate targeting, execution, compliance, and performance measurement.
- Coordinate intake, prioritization, and management of new CIM data requests.
- Facilitate collaboration among business, technology, and data teams to evaluate and deliver new data capabilities.
- Maintain clear documentation, requirements traceability, and stakeholder communications throughout the request lifecycle.
- Monitor progress and drive timely delivery of data enhancements that support marketing and audience needs.
- Act as a central point of coordination between marketing, operations, product, and technology teams.
- Identify risks, dependencies, and potential impacts to campaign execution and proactively recommend solutions.
- Support continuous improvement efforts related to audience creation processes, data utilization, and campaign delivery.
- Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
- Serves as mentor to more junior employees.
- Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
- Determining the optimal analytic approach and supporting development, implementation and enhancements.
- Assists peers with guidance on analytic approaches related to more complex solutions.
- Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
- Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
