Business Analyst

ZURU•Rogers, AR

28d

About The Position

ZURU Beauty is experiencing rapid growth, fueled by innovative brands and product launches. The Sales team is seeking an analytical and communicative Business Analyst with a passion for the beauty industry to support their Walmart account. This role involves working with established brands like MONDAY Haircare and DAISE, as well as contributing to the launch of new brands. The Business Analyst will be a key player in the commercial operations, acting as the analytical engine for the Key Account team, transforming data into actionable insights and strategic decisions. Responsibilities include end-to-end trade performance reporting, supporting retailer range reviews, and evaluating promotional return on investment (ROI), serving as the primary source for sales performance data within their portfolio.

Requirements

Proficiency in Microsoft Excel (advanced: PivotTables, XLOOKUP, modelling).
Proficiency in Microsoft PowerPoint with the ability to build clean, insight-led slides under pressure.
Experience with at least one major retail data platform: Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar.
Strong commercial instincts to interpret data and identify trends or issues.
Excellent attention to detail with the ability to manage multiple data streams and deadlines simultaneously.
Confident communicator capable of distilling complex data into clear, concise insights for non-analytical audiences.

Nice To Haves

1–3 years of experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role.
Experience ideally within FMCG, beauty, personal care, or consumer healthcare.
Experience working directly with major grocery or pharmacy retailers.
A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline.
Experience with data visualization tools such as Power BI or Tableau.

Responsibilities

Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers.
Build and maintain dashboards and scorecards tracking sell-out, distribution, share of shelf, and promotional uplift.
Monitor and report on sales KPIs against targets, identifying risks and opportunities, and presenting findings to the commercial team.
Serve as the 'single source of truth' for the portfolio's sales data, ensuring consistency across internal reporting and customer submissions.
Analyze promotional activity and calculate incremental ROI, comparing results against forecast and prior periods to evaluate effectiveness.
Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return.
Flag promotion compliance issues and track retailer execution in-store and online.
Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings.
Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories for ranging decisions.
Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies.
Support NPD (new product development) launches by modeling sales projections, tracking sell-in, and reporting on early sell-out performance.
Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning.
Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods.
Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary.
Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence.