Business Analyst II

Empower

9d • $80,000 - $100,000

About The Position

The Business Analyst reports to and works closely with the central operations team lead. The role focuses on identifying and implementing data-driven, scalable strategies to grow the business. Successful candidates are expected to take ownership, value data and attention to detail, and bring energy and a solution-oriented approach to a high-growth startup. The position can be performed remotely within the U.S. or in person in McLean, Virginia.

The analyst develops and uses tools to measure and improve customer acquisition, retention, engagement, and overall platform usage. The role also supports marketplace operations, project management, communications, marketing initiatives, automated campaigns, digital communications, vehicle advertising, social media, and paid media.

Requirements

• Bachelor’s degree or another four-year degree, with high academic achievement.
• 3–5 years of post-college professional experience, ideally in a fast-paced environment.
• Data analytics experience.
• Proficiency with Excel or Google Sheets.
• An innate understanding of ROI.
• Ambitious and dependable.

Nice To Haves

• Experience with SQL, R, or Python.

Responsibilities

• Develop and use analytical tools to measure and improve customer acquisition, retention, engagement, and overall platform usage.
• Provide hands-on assistance managing dynamic and growing marketplaces using custom dashboards.
• Serve as a project manager and operator for short- and long-term operations, communications, and marketing initiatives.
• Help manage and improve automated drip campaigns, ensuring timely and consistent deployment and analyzing open rates and campaign effectiveness.
• Draft copy for and implement email, text, and other digital communication and marketing campaigns.
• Run and expand Empower’s vehicle-exterior advertising program.
• Run and expand Empower’s in-vehicle marketing efforts.
• Help create content for Empower’s unpaid, organic social media campaigns.
• Help manage paid media campaigns to maximize ROI.

Benefits

• Competitive benefits.
• Equity.
• Performance-based bonus.
• Exposure to C-suite and senior team members across departments.
• Opportunity to be part of a team working to better the lives of gig workers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level