Business Analyst Specialist

Macy's•New York, NY

1d•$81,120 - $135,120

About The Position

The Marketing Technology Solutions team provides end-to-end design/implementation of solutions architecture and support for the CRM Technology programs. The Specialist, Retention Marketing Solutions, will lead and drive retention marketing solutions architecture to improve customer experience and engagement across all digital channels to meet marketing goals and objectives. This role will collaborate across marketing stakeholders, product, data science, and engineering and will be a trusted partner to our business team to deploy scalable solutions and enhance operational effectiveness and efficiencies.

Requirements

Bachelor’s Degree in Engineering/Computer Science or related field required.
Proven track records of delivering technical solution architecture across complex network of providers
5+ years of experience in one or more of the following areas: product/technical program management, systems/business analysis, and other relevant technology roles
Strong leadership experience including ability to navigate and thrive in complex organizational structures and drive large, cross-functional and cross-organizational teams.
Hands on experience in outbound marketing communication channels such as Email, SMS, Push with preferred expertise in customer personalization and monetization
Detail-oriented with strong organizational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently.
Familiar with and knowledgeable about various developer platforms, APIs, and Web Services and SQL scripting for data validation
Proven ability to write effective data and process documentation, and user stories
Excellent communication and interpersonal skills, and ability to build strong relationships and collaborate with cross functional stakeholders
Digital marketing or retail experience strongly preferred
SQL & Data Analysis: Proficiency in SQL, PL/SQL, and scripting languages or data manipulation.
ETL & Data Processing: Experience with ETL tools (e.g., Informatica, Talend, Apache NiFi) and data warehouses (Oracle, Hadoop, Snowflake, DB2).
CRM & Marketing Platforms: Strong knowledge of Adobe Journey Optimizer, Adobe Experience Manager and Adobe suite of products
Analytics & Reporting: Experience with Adobe Analytics, Customer Journey Analytics, Tableau and customer segmentation techniques.
Data Integration & APIs: Familiarity with RESTful APIs, MuleSoft, and Postman for system connectivity.
Cloud & Big Data: Exposure to AWS (Redshift, S3, Glue), Google BigQuery, and Azure Synapse Analytics.
Root Cause Analysis & Data Quality: Ability to investigate data discrepancies, optimize customer journeys, and ensure data integrity.
Marketing & Customer Insights: Understanding of campaign execution, segmentation, A/B testing, and cross-channel analytics.
Data Governance & Compliance: Experience with GDPR, CCPA, and secure handling of PII data.
Stakeholder Management: Effectively collaborates with marketing, IT, developers, vendors, and product managers.
Data Storytelling & Visualization: Ability to translate data insights into clear, actionable business recommendations.
Project Management & Documentation: Experience with JIRA, Confluence, Agile methodologies, and maintaining data dictionaries.
Problem-Solving & Automation: Identifies opportunities for scalability, automation, and process improvement.
Self-Starter & Adaptability: Manages multiple priorities in a fast-paced, evolving environment.

Responsibilities

Architecting and designing marketing technology solutions that bridge business and technology requirements and ensures usability, accessibility, and performance
Participate in architectural discussions and design exercises, with product and engineering, while ensuring solutions are designed for successful deployment meeting the goals of the tactic
Document solution requirements, use cases, and oversee implementation process across teams
Identify upstream and downstream impacts of a solution and work with internal business and technical groups to enhance business process to support new features and functionality
Analyze business processes and identify opportunities for automation and optimization
Monitor program metrics and provide insights and recommendations for continuous improvement
Build strong partnerships across Loyalty, CRM, Digital, Analytics, and Retail Operations teams.
Build strong partnerships across our vendor partners – Adobe/Oracle/SAS
Drive product roadmap and prioritization across vendor partners
Responsible for defining, prioritizing, and overseeing delivery of the strategic marketing capabilities required by the business functions
Conduct research and evaluate vendors (RFPs and POCs) and technology designs to meet competitive marketing trends
Foster a positive and collaborative team culture

Benefits

competitive pay
comprehensive health and wellness coverage
401(k) match
paid time off
eight paid holidays
continuous learning
leadership development
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement