Business Analyst - Manufacturing

HEXAWARE

2d

About The Position

The Business Analyst in Marketing will partner with marketing stakeholders to gather, analyze, and document business requirements for campaign planning, customer journeys, and audience targeting. This role involves translating business needs into user stories and process flows, supporting end-to-end marketing campaign execution from concept to reporting, and building presentations and dashboards to communicate insights. The analyst will collaborate with cross-functional teams to optimize customer engagement, conduct data analysis to identify trends, and ensure all marketing workflows are documented and compliant. Participation in Agile ceremonies, managing Jira/Asana tasks, and supporting sprint planning are also key aspects of this position.

Responsibilities

• Partner with marketing stakeholders to gather, analyze, and document business requirements related to campaign planning, customer journeys, and audience targeting.
• Translate business needs into clear user stories, acceptance criteria, and process flows, ensuring development and marketing operations teams have actionable specifications.
• Support end to end marketing campaign execution from concept and brief creation to testing, deployment, performance tracking, and post campaign reporting.
• Build executive ready PowerPoint presentations, dashboards, and visual summaries to communicate insights, campaign results, recommendations, and strategy updates.
• Collaborate with cross functional teams (Marketing, CRM, Data, Technology) to optimize customer engagement, improve segmentation logic, and enhance campaign effectiveness.
• Conduct data analysis to identify trends, customer behaviors, and performance gaps; provide insights to drive marketing strategy and improve conversion outcomes.
• Ensure all marketing workflows, processes, and operational steps are documented, updated, and aligned with business rules and compliance requirements.
• Participate in Agile ceremonies, manage Jira/Asana tasks, and support sprint planning by refining backlog items and preparing user stories for development readiness

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees