BU Category Marketing Manager - Foodservice Poultry

Tyson Sales and Distribution•Springdale, AR

18d

About The Position

The BU Category Marketing Manager leads category initiatives for the Foodservice Value-Added Poultry (FSVAP) business, turning market and customer insight into recommendations that shape category strategy, portfolio decisions, and commercial growth. The role owns a portfolio of category products and projects and partners with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation to align teams and deliver results. The position may supervise Associate Manager direct reports and includes coaching and developing Associate Managers. The role involves 1–4 domestic trips per year. Local candidates will be given priority; relocation assistance is not available. No sponsorship is offered.

Requirements

Bachelor's degree in business, marketing, economics, finance, or another related field.
At least 5 years of experience in category management, marketing, market insights, strategy, or a related field.
Proficiency in Excel, Word, and PowerPoint.
Excellent verbal and written communication skills.
Strong analytical and problem-solving skills, including the ability to turn market, customer, and competitive data into actionable insights.
Solid understanding of category, portfolio, and pricing performance.
Ability to coach and develop others.
Strong project management skills and ability to influence cross-functional partners in a fast-paced, changing environment.
Must be willing and able to perform the physical requirements of the job, with or without reasonable accommodation.

Nice To Haves

MBA preferred.
Experience with syndicated market data such as Circana preferred.
Knowledge of the foodservice and/or CPG industry preferred.

Responsibilities

Contribute to the annual situation assessment and category and brand strategy for FSVAP.
Evaluate internal strengths and weaknesses and external opportunities and threats, including consumer, operator, and competitor dynamics.
Track progress against category priorities and recommend adjustments.
Lead monthly Circana category share tracking and reporting for FSVAP.
Translate category trends, consumer and operator behavior, and competitive activity into insights and recommendations.
Assess competitor and industry capacity and the implications of market shifts.
Lead product and pricing performance assessments, quality monitoring, and competitive benchmarking.
Partner with Sensory on drivers of liking and competitive testing.
Lead white-space and gap analysis, renovation initiatives, and SKU rationalization analysis; recommend portfolio actions.
Partner with Innovation to turn white-space and gap analysis into opportunities.
Identify emerging consumer and operator needs and recommend priorities.
Review Brand Marketing materials for alignment with category and customer insights.
Partner with Pricing/Revenue Management on performance and pricing decisions.
Develop and present category recommendations to Sales, Marketing, and senior leadership.
Coach and develop Associate Managers.
Manage multiple complex projects and align cross-functional partners to deliver results.