BTL Marketing Manager

Channel Partners • Toronto, ON

6d

About The Position

The BTL Marketing Manager is responsible for planning, executing, and managing below‑the‑line (BTL) marketing initiatives for the Motorola program within Canada. This role drives in‑market execution across retail, carrier, and field activations, ensuring flawless delivery of incentives, contests, demos, giveaways, and partnerships while managing budgets, vendors, and internal stakeholders. Channel Partners is a team of experts delivering end‑to‑end retail, marketing, and consumer activation solutions across industries. We connect every part of the retail ecosystem to move brands forward with precision, speed, and measurable impact.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
• 5+ years of experience in BTL, experiential, retail, or activation marketing
• Proven experience managing promotions, incentives, contests, and retail programs
• Strong project management skills with the ability to manage multiple concurrent initiatives
• Experience managing budgets, vendors, and fulfillment processes
• Strong cross‑functional collaboration and stakeholder management skills
• Detail‑oriented with a strong execution mindset
• Comfortable working in fast‑paced, deadline‑driven environments

Nice To Haves

• Experience working with field teams, carriers, and retail partners preferred

Responsibilities

• Lead end‑to‑end execution of BTL marketing programs for Motorola Insiders, including activations, contests, incentives, and retail initiatives
• Manage administrator responsibilities, including prize ordering and fulfillment, NPI support, training localization, demo mode localization, and Costco skid coordination
• Own finance and budget management, including internal budget tracking and alignment with finance teams
• Execute and support partnership initiatives, including TVCs, on‑site branding, banding, and activation execution
• Oversee contest and promotional mechanics, including social, CRM, contests, GWP, and reward & recognition execution
• Develop and execute carrier programs, including incentive creation, sourcing, T&Cs, fulfillment, and compliance
• Manage GWP programs, including sourcing, logistics, fulfillment, and vendor coordination
• Plan and support in‑market events, such as lunch/dinner launches, lobby activations, and retail launch moments
• Coordinate closely with the field team, ensuring alignment, timelines, materials, and execution readiness
• Act as the primary point of contact for cross‑functional teams, agencies, and vendors to ensure on‑time, on‑budget program delivery

Benefits

• Weekly competitive pay with bonus potential
• Health and wellness benefits plans
• Paid time off and holidays
• Paid training, drive time, and mileage between store locations
• Technology reimbursement
• Employee discounts
• Referral bonus
• Tax savings with flexible spending accounts for parking, transit, dependents, and healthcare costs
• Opportunity to work with a growing company that actively rewards and promotes its employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level