Bridal Stylist - Commission Sales

Davids Bridal•Appleton, WI

About The Position

The Bridal Stylist provides a positive, friendly, empathetic, and professional selling experience to David’s Bridal customers. The role delivers 5-Star Customer Service, achieves sales and productivity goals by following the company’s selling behaviors, and performs duties related to store presentation and operations. Bridal Stylists are brand ambassadors who demonstrate David’s Bridal’s values and critical success factors. The position reports to the Store Manager in partnership with the Sales Manager. Stylists welcome and assist customers, prepare for appointments, understand customer needs, recommend gowns and related products, and support customers through alterations and future appointments. They use store systems and iPad tools to manage customer flow and communicate product and service information. They also contribute to store standards, sales transactions, merchandising, inventory tasks, security practices, training, and team goals. The job requires standing, walking, and sitting for extended periods, along with reaching, climbing stairs, stooping, kneeling, crouching, or crawling. Employees occasionally lift up to 25 pounds and use computers and electronic devices for long periods. A high school diploma or equivalent is required.

Requirements

High school diploma or equivalent.
Ability to stand, walk, and sit for extended periods; reach with hands and arms; climb stairs; stoop, kneel, crouch, or crawl; and communicate with and hear customers.
Ability to occasionally lift up to 25 pounds.
Ability to see up close and at a distance, use peripheral vision and depth perception, and use a computer and electronic devices for long periods.
Personal integrity, determination, commitment, and ability to build positive relationships within and across teams.

Nice To Haves

1–2 years of prior retail experience in an apparel, service, or specialty store environment.
Prior experience with a computerized point-of-sale system.

Responsibilities

Welcome customers with friendly enthusiasm, communicate clearly, and adapt communication style to suit customers.
Use appointment, customer, and point-of-sale systems, as well as iPad tools, to manage customer flow and provide product and service information.
Provide exceptional service to multiple customers and contribute to the store’s 5-Star Customer Service results.
Address customer concerns and escalate issues to the leadership team when appropriate.
Prepare for appointments by reviewing customer profiles and favorites and preparing fitting rooms.
Build customer relationships by asking questions, listening to needs, and helping customers find a suitable gown or dress.
Review the Timeline Calendar, schedule future appointments, and follow up with customers.
Explain and promote alterations services and personalization options, partnering with Alterations Specialists to schedule appointments.
Support the goal of having 80% of brides sold attend an Alterations appointment.
Ensure customer measurements are taken and entered as required for dress orders and to minimize returns and exchanges.
Maintain clean, organized, and promotional-ready store standards and report broken or damaged equipment to management.
Maintain dress code standards and promote David’s Bridal loyalty and partner programs.
Respond promptly to customer questions and build relationships that support satisfaction and loyalty.
Meet hourly sales productivity standards by following the 5-Step Selling Process.
Support cash-wrap behaviors and process transactions accurately, including asking about the shopping experience, offering add-ons and services, confirming contact information, reviewing receipts and policies, and scheduling future appointments.
Follow procedures for special-order dresses.
Work toward or achieve the stated conversion and add-on goals, including platform conversion of 65% or greater, headpiece 75%, foundations 10%, and shoes 20%.
Set return appointments for the complete wedding party, including bridesmaids, mothers of the bride, and flower girls.
Complete training promptly and build product knowledge and fashion trend expertise; strive to exceed sales targets and become a Circle of Excellence member.
Carry out assigned processes, behaviors, contests, and programs, including promotion and sign setup, merchandising and visual changes, markdowns, and inventory counts.
Support store sales, service, and operational goals and accurately clock in and out for shifts, breaks, and meals.
Follow loss prevention, security processes, and policies.
Complete assigned training and myLearning courses within the first 90 days and remain current with the curriculum.
Celebrate team members’ successes, share sales expertise and product knowledge, and use coaching and feedback to improve.
Perform additional duties as needed.