Brand Strategy & Marketing Specialist

Intermountain Health • Dayton, OH

2d • $31 - $49 • Onsite

About The Position

We're looking for a strategic marketer, storyteller, and strategist who can turn ideas into impactful campaigns that strengthen the Intermountain Health brand. The Brand Strategy and Marketing Specialist supports Intermountain Health's enterprise brand strategy through campaign planning, brand governance, naming architecture, and strategic consulting. This role partners with stakeholders across marketing, communications, digital, operations, and clinic teams to ensure brand decisions are consumer-centered, strategically aligned, and consistent across the organization.
The ideal candidate thrives in a collaborative environment, can manage multiple priorities simultaneously, and is equally comfortable contributing to strategy discussions and rolling up their sleeves to execute.

Requirements

• Bachelor's degree in marketing, communications, public relations, English, journalism, business, or another related college major requiring strong writing skills. Education must be obtained through an accredited institution. Degree will be verified.
• Excellent writing experience.
• Excellent interpersonal relations and communication skills.
• Experience with copy editing and proof reading with strong attention to detail.
• Proficient in digital communications, applicable design programs, social media platforms, and other communication tools.
• Experience coordinating multiple projects under strict deadlines.

Nice To Haves

• Has 3–5+ years of experience in marketing, advertising, brand strategy, or related field
• Project Management Experience
• Is an exceptional writer who can adapt messaging for different audiences, channels, and objectives.
• Marketing campaign experience
• Strong understanding of brand standards
• Three years of experience in marketing, communications, journalism, public relations, advertising, graphic design, videography, or event planning.
• Healthcare experience.

Responsibilities

• Manage multiple marketing and branding projects simultaneously while keeping stakeholders informed and projects on schedule.
• Help develop and execute integrated marketing campaigns that support organizational priorities, service lines, and community initiatives.
• Create compelling messaging, creative briefs, presentations, and content that align with brand standards and audience needs.
• Build strong relationships with internal partners and serve as a trusted marketing consultant for assigned projects.
• Identify opportunities to improve processes, increase efficiency, and adopt new tools and technologies, including AI-enabled marketing solutions.
• Plans, researches, writes, edits, proof reads, produces, and distributes various communications (e.g., print, digital) for both internal and external audiences. Achieves desired results on time and under budget. Creates or finds artwork.
• Conceptualizes, writes and edits print, and presents online and video communications.
• Follows writing and graphic design principles to produce materials using a variety of software programs. Develops and implements consistent standards for areas of responsibility to ensure system branding guidelines are followed with high quality and professionalism.
• Evaluates and measures communications, keeps pace with technology, uses creativity, and maintains technical accuracy to ensure quality and effectiveness of campaigns and messages.
• Performs technical writing and editing to promote the organization's products, services, and image as assigned across multiple mediums (e.g., web, social).
• Works with facility and functional team leaders to execute strategic planning activities for the department and for individual projects.
• Designs, develops, and executes appropriate media relations strategies. Proactively develops professional relationships with external media. Responds to media inquiries in a timely manner.
• Engages in assigned community relations activities. Facilitates the development of partnerships for focused local community and hospital/facility community relations and fund-raising initiatives. Organizes and executes community relations plans and programs.
• Creates branded content (e.g., written, visual, video) as it pertains to coordinated campaigns.
• Plans and executes details for organizational events.
• Serves as an important contributor to assigned team or sub-function within MAC and utilizes competencies in multiple areas (e.g., building customer loyalty, coaching, communication, contributing to team success, decision making, healing commitments and values, managing work).

Benefits

• Generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level