Brand Strategy Director (Employer Branding)

Cielo • Wauwatosa, WI

3d

About The Position

Cielo is seeking a Brand Strategy Director to develop and lead client relationships with brand and talent marketing solutions. This role focuses on enabling direct clients and internal teams to drive direct hiring, enhance the quality of hire, ignite talent performance, and maximize the value of the client’s employer brand. The Brand Strategy Director is a global, commercially oriented leader responsible for generating and delivering revenue targets. Key result areas include delighting customers, delivering progressive solutions to exceptional standards, service expansion from existing clients, and P&L target achievement. This is a key role to drive brand engagement solutions across global clients.

Requirements

• Bachelor’s or Master’s degree plus relevant marketing and digital vocational training required.
• Extensive experience in delivering employer brand, marketing, and communications programs required.
• Expertise in working with data to generate impressive insight and strategy.
• Extensive experience of client management and service delivery, preferably including resourcing and/or talent management.
• Digitally curious and savvy.
• Excellent people management skills.

Nice To Haves

• Marketing agency, outsourcing or consulting experience preferred.
• Previous P&L management experience preferred, forecasting, budgeting, invoicing management streams.

Responsibilities

• Develop and lead client relationships with brand and talent marketing solutions.
• Drive direct hiring, enhance quality of hire, ignite talent performance, and maximize employer brand value.
• Generate and deliver revenue targets.
• Delight internal and external customers, leading to new revenue opportunities.
• Deliver progressive solutions to exceptional standards.
• Achieve service expansion from existing clients and P&L targets.
• Drive brand engagement solutions across global clients.
• Demonstrate deep knowledge of employer brand, recruitment marketing, and employee communications.
• Be expert at measuring and maximizing marketing ROI.
• Be self-sufficient in scoping, converting, and delivering all aspects of brand projects up to $250K, up to three per year, with full accountability for commercial, service, and reputational excellence.
• Lead and integrate new IP, services, and products into Cielo.
• Create and lead the delivery of customized brand solutions and strategies based on client needs.
• Create, design, and launch new services and solutions, including a suite of assets for existing client offerings.
• Own a client portfolio of around $1M.
• Serve as a consultant to leaders of client organizations and build senior-level relationships to advise and direct on brand solutions, facilitate thought leadership, and share best practices.
• Achieve $200k per annum from current Cielo clients.
• Lead Practice and Cielo’s reputation growth by writing thought-leading blogs, speaking at summits/events, and leveraging your profile and network for new business opportunities.
• Work closely with the sales team to identify, train, and sell solutions and draw new internal client leads with current business.
• Support regional Capability team members in ensuring a sustainable operating model for brand and digital solutions in collaboration with regional business leaders and executive operating boards.
• Take ownership of service delivery standards, management, and governance within their portfolio.
• Develop and optimize capability within the Brand Practice through operationalizing new products/services, training, reporting, and continuous improvement.
• Provide insight to clients and internal stakeholders that turns marketing data into powerful stories and strategic recommendations.
• Complete digital audits and evaluations of clients’ brand and recommend solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director