Employer Branding & Content Coordinator

Maxwood Furniture•Charleston, SC

1d•Onsite

About The Position

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We're passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home décor dreams to life with stunning, on-trend pieces. We are seeking an Employer Branding & Content Coordinator to help tell the story of Maxwood as a company and a place to build a career. This role will bring our people, culture, careers, community, and the work happening across our business to life through thoughtful, engaging content. This is more than a social media role. We’re looking for someone who understands the why behind great content — the audience, message, channel, voice, and story — and has the creative skills to bring those ideas to life.

Requirements

3+ years of experience in content, employer branding, social media, brand marketing, communications, PR, or a related field.
Strong understanding of audience, messaging, brand voice, storytelling, and content strategy, with the ability to explain not only what content should be created, but why.
Strong hands-on photography and videography skills with the ability to independently capture high-quality original content.
Experience editing photo and video content for digital and social platforms.
Strong writing and communication skills with the ability to adapt messaging for different audiences and channels.
Creative instincts paired with strong organization, judgment, and follow-through.
Comfortable approaching, interviewing, directing, and working with employees and leaders across the organization.
Ability to take an idea from concept through creation, publishing, and measurement.
Portfolio or work samples demonstrating content, photography, video, and storytelling capabilities.

Responsibilities

Partner with HR, Recruiting, and teams across Maxwood to help shape and execute our employer branding and content strategy.
Translate recruiting, culture, and business priorities into engaging content tailored to the right audiences and channels.
Identify compelling stories across Maxwood and determine how to tell them in a way that feels authentic, interesting, and distinctly us.
Help build and maintain a consistent employer brand voice, visual identity, and messaging across channels.
Develop and manage a thoughtful content calendar while identifying opportunities to capture stories and moments as they happen.
Own content creation from idea through finished product, including planning, photography, videography, writing, editing, and publishing.
Independently capture polished, high-quality photo and video content in office, event, and on-location settings.
Plan content capture intentionally, considering the story, setting, people, lighting, composition, and assets needed.
Edit photo and video content for social, web, recruiting, and other digital uses.
Create content that feels natural and human while maintaining a polished and consistent brand presence.
Partner closely with Recruiting to develop creative content that supports hiring priorities and strengthens the candidate experience.
Manage employer-focused content across LinkedIn, Instagram, TikTok, and other relevant channels.
Support Maxwood’s careers presence and other candidate-facing digital content.
Capture and share Maxwood’s culture, employee experience, community involvement, partnerships, and local impact.
Monitor content performance and use insights to continually improve our approach.